It's official: Google kills Allo.
The messaging app was launched in September 2016, but was flawed from the beginning with limited use. Google was again painfully late in the news game.
The company said it had stopped working on the service earlier this year, and announced that it would close in March next year.
"Allo will continue working until March 2019. Until then, you can export all the previous conversation history from the app," Google said in a blog post. "We've learned a lot from Allo, especially what's possible when you integrate machine learning features like Google Assistant into messaging."
Google said that "every single Android device should have excellent standard messaging." Experience ", but the fact remains that the experience on Android iOS is far behind, where Apple's iMessage service with free messages, calls and videos between iPhone and iPad users offers a smooth experience.
Instead of Allo, Google is pushing ahead with RCS (Rich Communication Services), an improved SMS standard that iMessage could enable, such as communication between Android devices.
But could the operative word. The key advantage of RCS is that carriers need to develop their own messaging apps that work with the protocol and connect to other apps, while the many Android OEMs need to jump on board with support.
As I wrote earlier this year with RCS, Google gives carriers the chance to participate in the messaging boom rather than adopt WhatsApp, Messenger, iMessage and others. However, the decision is difficult for carriers who traditionally had any form of income until death. That's because they do not earn direct money from consumers through RCS, even though they allow them to retain their brand and find other ways to earn income, such as: For example, signing up for business-related services, but keeping track of other backers worldwide, is difficult. Another problem: RCS is not encrypted, which runs counter to most messaging apps in the market today.
Elsewhere, Google retains the duo ̵