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Google launches AMP for Gmail so your emails look more like web pages – BGR



Google announced for the first time just over a year ago that it will be launching its accelerated mobile page framework (AMP) email, which will allow richer and more dynamic experiences to be created in a digital environment still spend an oversized part of their day. Google today announced the launch of AMP for e-mail and officially provided Gmail with the features that turn your news into something that is actually like an interactive, web page-like experience.

Gmail Product Manager Aakash Sahney said today that AMP is available for Gmail is a result of how much web experience has changed over the last decade. Although these experiences have changed from "static flat content to interactive apps," the email has not kept up with the pace of this change.

"As of today, emails in Gmail are becoming more useful and interactive. "Sahney explains. "Your emails can stay up to date so you can always see the latest information, such as: For example, the most recent comment threads and recommended jobs. With dynamic e-mail, you can take action directly from the message, such as: For example, RSVP to an event, fill out a questionnaire, browse a catalog, or respond to a comment. "

For example, he offers Google Docs How to include comments in Gmail messages. Rather than receiving a variety of email notifications, such as someone mentioning you in a comment, you'll now see a thread that's constantly updated so that you can reply within that message and resolve comments.

Source: Google

Businesses are already using these capabilities to make their emails more responsive to recipients. In the coming weeks, companies like Booking.com, Freshworks, and Pinterest will start sending letters that showcase Google's capabilities.

For example, Pinterest facilitates the search for new ideas and storage on the Sahney boards. "Like the rest of Gmail, dynamic email is protected by world-class privacy and security measures," he says. "For additional security, those who want to send dynamic emails must first be reviewed by Gmail before they can get started."

Regarding who should receive these emails and when dynamic Gmail messages will be sent to web users today. Mobile support is coming soon, and Sahney also points out that if you're using a different mail app with Gmail, you'll see the static version of the email.

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