Starting today and for next week, Google Where's Waldo brings to Google Maps. On Android, iOS and the desktop, you'll see Waldo show up in his signature red and white stripes and greet you in a friendly manner. From there, just tap or click on it and you'll see the option to play a game directly from the classic children's puzzle books. This is one of Google's annual April Joke jokes, but the integration of Google Maps is actually underway.
Apart from Waldo himself, you will also be looking for his friends Wenda, Woof, Wizard Whitebeard and the rogue Odlaw. (If you're like me, those faces will probably not be that familiar to you when you start playing.)
Once you've found Waldo, you'll be "transported to places around the world" to get started search again. There's even a Google Assistant component for this campaign. You can ask "where is Waldo?" on a home speaker, Chromebook or Android smartphone and … well, I'm not sure what happens, quite honestly. But Google says something .
This is the second time in less than a month that Google has integrated a popular brand into Google Maps for a limited time. In early March, users were able to replace the usual navigation arrow with Nintendo's Mario – of course in a kart. That was in celebration of Mario Day, but this time it seems Google just wants to have some fun on April Fool's Day and want to keep it up for the rest of the week.