Waze's notification feature appears to be coming on Google Maps, as some users have seen in their Android apps. The feature shows the road works, the time an accident was reported, and whether a user is certain that a slowdown is still active.
Incident reports about Waze, the navigation app Google acquired five years ago, allows reporting of road closures, accidents, police cars, and other traffic issues. In an earlier Google Maps APK teardown Android Police discovered the feature two weeks ago and now appears to be available to users. It's not clear if the feature is just a test or if it will be permanent and available to all Android users in the next update. We contacted Google for confirmation.
Although both mapping apps belong to the same company, many drivers prefer to use Waze because the event reporting is accurate and up-to-date. But the two apps should not clash too much when it comes to fighting for users. Waze was designed specifically for motorists, while Google Maps is used for local business information and recommendations, as well as for walks, public transport and bike paths.
Last month, Google's proprietary startup Incubator Area 120 has made a Waze similar competitor to the New York Subway system, allowing users to report delays and accidents. Since launching the app, a large number of people have started actively reporting incidents (currently 529 people), suggesting that people may be ready to report traffic issues in any app, not just Waze.