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Home / Technology / Google paid Apple nearly $ 10 billion to continue as the default search engine

Google paid Apple nearly $ 10 billion to continue as the default search engine



Apple Services revenue has increased significantly over the past year and is expected to continue to grow throughout 2019. According to Goldman Sachs' latest estimates, a huge fifth of the money generated by the company in 2018 came directly from Google. 19659002] This figure represents a figure between $ 9 billion and $ 10 billion, and is directly related to Internet giant search queries. Apple is, from today's perspective, one of Google's largest channels for traffic generation – accounting for about half of total mobile revenue – and to keep those numbers, Apple pays a significant amount each year.

This payment ensures that Google will be used as the default search provider on iOS devices, not as a competing search engine. The disadvantage of the agreement is that Apple can raise prices each year. If Google ever refuses to pay the amount, Cupertino can simply turn to a rival like Microsoft and make Bing the default search engine.

For Apple, it is understood that such agreements are understood as an almost pure gain and the iPhone giant can continue to increase its prices each year as the company's growing user installation base progresses, greatly benefiting the service business.

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