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Home / Technology / Google Releases Gmail Redesign – The Verge

Google Releases Gmail Redesign – The Verge



The world's most popular email service is undergoing extensive redesign today. Google is officially making changes announced earlier this month with email snoozing, nudging and confidential mode debuting on the Web along with a substantial visual redesign for Gmail. The new Gmail system starts today with a global rollout. This means that it will not immediately be available to anyone of Gmail's 1.4 billion users, and the first one who receives it will be asked to turn on instead of just being able to do it.

Speaking to The Verge before today's launch, Jacob Bank, chief product manager for Gmail, said Google's redesign was done with the goal of "making people safer and more productive." That sounds like the priorities of Business users, and the number of changes made by Google shows that we are all treated more like Google's business customers. That's not a bad thing.



New Confidential Mode allows you to set expiration dates for emails and prevent recipients from forwarding or copying them.

The security column revolves around a new confidential mode . This allows the sender to set or completely revoke a confidential e-mail expiration date. Google ensures that the confidential content is not sent directly. You simply send a link to the content stored in your mailbox and https by the recipient either through their Gmail account or, if you use another email service. In both cases, you, the sender, are responsible for how long the other party can access the message. They basically issue a temporary access license.

Integrated Rights Management (IRM) is one of the many business-related features that make it possible for everyone to join the new Gmail account, so you can block the redirection by copying, downloading, or printing specific messages. Of course, this does not prevent obvious data extraction from such emails, but Google believes that there are a variety of circumstances in which individuals inadvertently or unknowingly share information with the wrong person, and that is the problem the company hopes to improve ,

Two-factor authentication (2FA) on a message base is also added under the privacy mode screen. You can request that the recipient authenticate with a password received by SMS before they can open a confidential email.

Unfortunately, the new Confidential Mode and its complementary IRM and 2FA facets for the new Gmail are as big as It looks like they're not ready right now, as Google promises we'll use the safe mode "in." the coming weeks ".


Google's phishing warnings have gained in size and prominence.

Google In addition, some of the results of a security transformation will be announced to prevent phishing scams.

"We have dramatically increased our investment in phishing protection," explains Bank Machine Learning Algorithms, conducting security reviews on every new message. In terms of user-oriented visuals, Google is increasing its phishing warnings from basic banners to large color-coded alerts. There is now an obvious call to action for the user when Gmail detects a potentially malicious or fraudulent message.



You can now postpone an email later by hovering over a message in the Gmail Inbox.

Email snoozing has become a common feature of third-party email clients, and Google has done the obvious by integrating it directly with Gmail. It works well with a new hover menu that highlights, deletes, marks as read, or dookt for the most common interactions with an email archive – if you hover over any message in your inbox. Gmail on the web now looks much more like an app. However, there is no indication that the change will also appear in the Gmail mobile apps. Another nice addition to the web version is the ability to retrieve email attachments directly from the Inbox without opening the conversation.

Google goes one step further by launching emails Those who recognize it require a time-critical action or reaction. "We do not come across very often," Bank emphasizes, "but if we do it can prevent people from making a costly mistake." To determine which messages require your attention, Google considers a number of signals such as who sent you an email and whether it has certain content. Asked about the privacy of this new feature, Bank explains that "it shares a lot of the same machines" as Google's Smart Reply options, which now come to Gmail on the Web.


Gmail's new Nudge function picks up emails that require a time-critical response.

Snoozing, Smart Reply, attachments pulled out of the Inbox: These were all features that were already available in the app from Inbox from Google. In a slight shift from the way Inbox was characterized at launch, the bank expects it to be an experimental ground for future Gmail features. "Inbox is the next-generation early adopter version, while Gmail is the flagship that will eventually get the best new features," said Bank. "We do not want to make any slight changes or risks with Gmail." Google will not remove Gmail functionality in this redesign, it just adds.

Among some visual updates, the biggest functional UI change to Gmail on the Web could be the addition of a new collapsible right page panel . The goal is to better integrate Google's G Suite apps with Google Calendar, Google Notes, and Google tasks to help them find a new home. In the sidebar, you can organize meetings, plan your day, or just note a few notes without leaving an email to get into another tab or app. A corresponding Google Tasks Mobile App is released today on both iOS and Android.



Google Calendar, Keep and a new Tasks app can be found in the new sidebar.

Also, a first for Google's web interface will be the ability to reduce the left panel which houses the usual navigation links, thus opening up more horizontal space.

"We have a ramified user base," notes Bank. "The vast majority prefer a more comfortable ad, but a small but vocal minority just wants to see as many emails as possible." To satisfy both groups, one of the first settings that Google will point out to new users is the vertical display density of their inbox. There are only three settings left: standard, comfortable and compact.

Also by popular demand, Google has created a robust native offline mode . Users, especially busy business users, "want to take their standard Gmail tab offline and work on the same interface," said Bank. That's what Google gives them, though the reason why it took so long to get there was not trivial. According to Gmail Product Manager, "It took a rewriting of Gmail's entire technical stack to make it happen."


Mobile Gmail does not look different, but it does offer new AI-based notification prioritization. 19659022] While much of Google's overhaul is focused on Gmail on the Web, mobile apps are also seeing an important change with the introduction of High Priority Notifications . This feature is already available in the mobile inbox app. With this feature, Google intelligently recognizes which emails you want to be notified about and which ones you can view later. According to the bank, this change has cut "97% of email alerts for [Google’s] users". This indicates that it is an ambitiously aggressive notification filter and Google is now obviously confident enough to offer it to everyone. It's also helpful to add a one-tap unsubscribe request in the mobile apps for things like newsletters that you've signed up for, but have not been read for weeks.

All in all, this is the case Obviously the biggest set of changes Google has ever made on Gmail in one fell swoop. The company has been careful to alienate its vast and diverse user base, and its changes appear to be a collection of obvious / overdue enhancements and logical extensions to the popular Gmail service. The new look, which has many softer shapes and pillar-shaped buttons, will have to prove itself over time, but the new features already look promising.


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