Google has decided to close the URL shortening service "goo.gl" or "Google URL Shortener". However, developers should not worry because the search engine giant has already confirmed that there will be a replacement.
On Friday, software engineer Michael Hermanto announced via the Google Developers blog that Google is shutting down the dope .gl in the coming weeks. He noted that the move is related to the company's decision to refocus its efforts as it moves to another service that will fill the gap.
The replacement is called Firebase Dynamic Links or simply FDL. According to Hermanto, FDLs are smart URLs that allow users to point other users to any location within an iOS, Android or web app. However, Android Police pointed out that FDLs should not technically be considered a replacement for goo.gl short links. For one thing, FDL is only beneficial for developers, so non-developers can not use the new service.
While Google recommends users try Firebase Dynamic Links, the company also encourages them to try other popular URL cuts such as Bitly and Ow.ly, which are actually direct substitutes for goo.gl. For consumers who have used goo.gl in the past to create short links, they need not worry too, as Google said that "all existing links continue to forward to their intended destination"
Notice two dates, which are important in Google's transition from goo.gl to FDL. The first is April 1
"URL Shortener is a great tool that we are proud of, and as we look to the future, we are excited about the possibilities of Firebase Dynamic Links, especially when it comes to dynamic platform discovery and links that Survive the installation process, "says Hermanto.
Google reintroduced goo.gl in 2009 with the goal of giving users the ability to easily share links and measure traffic online.