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Home / Technology / Google revisits the search for local events with personalized suggestions – TechCrunch

Google revisits the search for local events with personalized suggestions – TechCrunch



Last May, Google introduced a new feature for events that makes it easier for Web searchers to search nearby for activities while challenging Facebook's dominance of the local event space. Today, Google updates event search with personalized event suggestions, as well as a new design that brings more event information directly into the search results.

When the feature was launched last year, Google said it was created in response to the millions of searches that the company saw daily to find local events and activities.

However, it was obviously an area where Google had ceded Facebook. The social network said last fall that 1

00 million people use Facebook events every day and 650 million use it on the network. These numbers have certainly grown since then.

The original Google Search for Events design offered web viewers a list of events that they could filter by category and date. Meanwhile, the event lists themselves were powered by data from Eventbrite, Ticketmaster, SeatGeek, Meetup, Vividseats, Jambase, LiveNation, Burbio, Alleevents, Bookmyshow.com, StubHub, Bandsintown, Yext and Eventful.

Now it's Google These results are returned in a new format – instead of default search results, they appear as cards, each with a small bookmark icon that you can click to save the event details as a reference.

When you tap On one of the event list cards, you are taken to a more informative page that displays the date, time, location, and abbreviations to save the event, buy tickets, get directions, or share them with others to share. The design looks even more like a Facebook event page, but without a discussion area for posts and comments.

Clicking the Get Tickets button opens a window with links to ticket resellers Event in question – such as Ticketmaster or StubHub for example.

As users continue to click, browse, and save events, the system is also trained to know what kind of events users like.

This data is used for the new personalized referral feature, which appears in the "For You" tab on the bottom navigation bar. There, proposed events are sorted by category, e.g. For example, "concerts", "festivals", "shows", free events and much more. This page also shows trends and popular events in the region if you need ideas.

The feature is not available to everyone at this time, but will be available to mobile users over the next few days, Google said.


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