قالب وردپرس درنا توس
Home / Business / Google sees growth, but headwind from rival loom | Digital

Google sees growth, but headwind from rival loom | Digital



  Sundar Pichai, CEO of Google Inc., will speak on Tuesday, July 24, 2018, during the company's Next & # 39; 18 event in San Francisco, California.
Sundar Pichai, CEO of Google Inc., speaks on Tuesday, July 24, 2018, during the company's Cloud Next & nb; 18 event in San Francisco, California. Credit: David Paul Morris / Bloomberg Finance

Google generated $ 29 billion in advertising revenue in the third quarter, an increase of 1

8 percent over the previous year. Income of $ 9.5 billion was nearly 10 percent higher than in the previous year. Still, the company continues to be pushed by payouts to partners like Apple, because it has made its search engine a standard choice within browsers.

Here are four takeaways of today's Google Call:

Search is not Cheap [19659005] Google pays a royalty to the Traffic Acquisition Cost (TAC) each year on outfits like Apple and FireFox for the privilege, the default search engine to be in their respective browsers. For example, Apple is reported to pay $ 9 billion a year. Google announced Thursday that it spent around $ 6.6 billion on TAC fees in the third quarter, up 18 percent from a year ago.

Apple proves to be a critical ally and at the same time an opponent for Google

Apple's Safari browser. Used by nearly half of all consumers in the US, Google's life is becoming increasingly difficult, thanks to a recent update of its Intelligent Tracking Prevention Initiative, which debuted last month. This feature significantly restricts the number of users and makes marketers less responsive to them.

According to the digital agency Merkle, Apple's ITP2 has impacted the use of Google's remarketing lists for search ads (RLSA). Allow marketers to tailor campaigns to search ads for users who previously visited their sites. The RLSA clicks fell soon after the entry into force of ITP2, Merkle says, reaching a seven-month low in September.

On Wednesday, Apple boss Tim Cook harshly rebelled against Google, relying heavily on the "Surveillance" data collection

Amazon gnaws at Google

Monica Peart, an analyst at eMarketer, says Amazon is in the ad business from Google.

"We see an unexpectedly strong slowdown in Google's" revenue, which is its core business, "Peart said in an email." This is likely to be related to Amazon's growing competition as consumers seek out their products increasingly turning to the e-commerce giant. "

Amazon is now the third-largest advertising business, standing behind just Google and Facebook, eMarketer says

Overall, most of the search revenue was generated through Google Shopping Ads, the images of Show products users are looking for – this segment scored 87 percent of all third-quarter search ad clicks in the third quarter, says Merkle.

Direct response comes to YouTube

Google intends to run direct-response ads on YouTube Google CEO Sundar Pichai points out attract travel marketers to capture consumers interested in flights or hotels

The company has announced its TrueView action format, which will allow users to directly engage with YouTube earlier this year during the ad week. Pichai says that in the future, viewers will be able to download apps, book a hotel or travel.

"We have always felt that direct reactions to YouTube are well received and our instinct pays off," Pichai said Thursday. 19659019]! Function (f, b, e, v, n, t, s) {if (f.fbq) return; n = f.fbq = function () {n.CallMethod?
n.callMethod.apply (n, arguments): n.queue.push (arguments)}; if (! f._fbq) f._fbq = n;
n.push = n; n.loaded =! 0; n.version = & # 39; 2.0 & # 39 ;; n.queue = []; t = b.createElement (e); t.async =! 0;
t.src = v; s = b.getElementsByTagName (s) [0]; s.parentNode.insertBefore (t, s)} (window,
Document, & # 39; script & # 39 ;, & # 39; // connect.facebook.net/en_US/fbevents.js');
fbq (& # 39; init & # 39 ;, 473036029510636 & # 39;);
fbq (& # 39; track & # 39 ;, & # 39; PageView & # 39;);

Source link