Google has announced that it is shutting down its URL shortening service goo.gl. The company says new and anonymous users will not be able to create links through the goo.gl console on April 13th. However, existing users can use it for another year, after which it will be completely discontinued.
Firebase software engineer Michael Hermanto says the company introduced the URL shortener in 2009 and since then has changed the way people exchange information on the Web, while additional URL shorteners have gained popularity. He notes that Google is refocusing its efforts and replacing them with Firebase's Dynamic Links (FDL), which allows users to target specific locations in iOS, Android or web apps.
Existing users can create shortened URLs and export data from the goo.gl console by March 30, 201