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Home / Technology / Google upsets Sony's "Magic Lab" VR Guru – TechCrunch

Google upsets Sony's "Magic Lab" VR Guru – TechCrunch



Google has hired Richard Marks, Sony's Magic Lab Director, who has led many of the company's VR activities, for a position in its Advanced Technology and Projects group, VentureBeat reports.

Google confirmed hiring to TechCrunch, with comments from ATAP leader Dan Kaufman. "ATAP is at the crossroads of science and application, where our goal is to solve significant problems and close the gap between what is and what is, and we are delighted to have Richard join the senior Team is looking forward to his contributions. "

According to LinkedIn, Marks spent the last 1

9 years at Sony, including his time as a research associate during his PhD in Stanford. Marks was the public face of Sony's virtual reality efforts while developing the company's virtual reality technology, but has also worked on some of the computer vision technologies behind other PlayStation products.

The Magic Lab, which led Marks, was dedicated to exploring game technologies for next-generation hardware and software. One of the big projects that emerged from the group was Project Morpheus, a precursor to what was later called PlayStation VR.

While Sony quickly showed an interest in virtual reality technologies The technology platform, which had already publicly presented its experiments with PS VR before the start of 2016, is facing an uncertain future, as the sale of headsets the Expectations not fulfilled.

The PlayStation VR headset debuted as a lower-cost alternative to Oculus headsets, and HTC debuted at prices that were hundreds of dollars more expensive, but with aggressive price drops from Oculus hardware margins moving down the line, the console maker seems one to have had harder time distinguishing his efforts. Although it appeared that Sony's efforts were ahead of a recent Xbox VR game, the company announced that it would not pursue a virtual reality headset for the Xbox One X, though that was initially a selling point for the Others was a powerful system.

It's unclear exactly where Marks will focus his attention on Google within ATAP, though the company certainly has a lot of effort in the AR / VR and margins that would benefit from his experience.


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