With most of us here on PlayStation LifeStyle looking forward to launching the PlayStation 5 over the next few years, another major technology company is quietly planning to build its own console to compete. Google is a giant in the technology market and has virtually everything we interact with. My own life is practically powered by Google, my phone, my computer, home assistant, and automation tools that I've all connected. Is it so crazy to think that they have aspirations in gaming?
Kotaku's Jason Schreier reports on five sources that say Google explores three areas as they explore the game space: a streaming platform, hardware, and game developer into the world of Google family, either through direct recruitment to the company or through the acquisition of entire studios. At this third point Google is already on the right track. Google hired Phil Harrison, who played key roles at both Sony and Microsoft this year, and many other employees were made from top talent from EA, PlayStation, and others.
Rumors have been flying around for a long time that Google is entering the gaming market, but it never came to fruition. According to sources, the company is much more serious. The Kotaku report reports on meetings that Google conducted at both GDC and E3 this year to gauge interest in Yeti, the codename for Google's streaming platform. Google Yeti is an interesting concept, and if a company could run the necessary technical backflips (low latency, high performance, the ability to play on multiple devices), it would be Google.
Investment in streaming platforms has been on the rise lately. Sony's PlayStation Now initiative continues to rage. Rumor has it that Sony will introduce a download and play option later this year. Rumors swirl that the next generation of Xbox consoles will be more streaming games than a single powerful console to play. Google's streaming service would supposedly shift graphics processing to remote computers, opening up high-end games to more people and devices. The Kotaku report contained a quote from a source: "A person familiar with Yeti has described it: Imagine playing The Witcher 3 in a tab on Google Chrome." Google could "give a whole new meaning". browser-based games.
The discussion about Google's physical game hardware involved connecting to the yeti streaming service mentioned above, which gave players a guaranteed device to connect to the service and play all the games available It seems that most of the sources are focused exclusively on the streaming service and are talking about the hardware for a later time, so it is unclear whether or not Google's hardware is technically positioned to compete with the nearest PlayStation and Xbox. If your streaming initiative is strong enough, you do not have to do it.
Google is not the first company to try to jump in. Amazon has made its own efforts, although we have not seen what they do would really be a driving force within the industry (except perhaps the purchase of Twitch). Google has also lost many initiatives that never go beyond the early stages. Whether or not these early conversations materialize into a consumer-level product is still an assumption on this point. At the end of the day, it's all about the games. The Xbox One X has proven that powerful hardware has good experiences, and if Google can not use its own exclusivity or a lot of third-party support, it does not matter how impressive the technical demonstrations of its products and services are. People will stream to wherever they have their favorite experiences.
Do you think we'll see a Google video game console? Do you think it would create competition for a future PlayStation? Let us know in the comments below.