Link shortening is something I literally do at least once a day and it's always goo.gl that I use. Now, Google is taking the step of shutting down its goo.gl shortening service to focus on FDL. According to Google, Firebase Dynamic Links (FDL) are smarter URLs that guide users to anywhere in mobile apps. FDL should not be considered as a direct substitute for goo.gl as it is only for developers.
To reorient our efforts, support for goo.gl will be rejected in the coming weeks and replaced with Firebase Dynamic Links (FDL). FDLs are smart URLs that allow you to send existing and potential users to anywhere within an iOS, Android, or web app. We look forward to growing and improving the product in the future. While most functions of goo.gl eventually disappear, all existing links are forwarded to the intended destination.
Google says that consumers can use FDL, but also recommend services like Bitly and Ow.ly. It looks like FDL will focus more on using developers than on consumer usage. After March 30, 201
As of April 13, 2018, anonymous users and users who have not created short links before this date can not create new short links through the goo.gl console. If you want to create new short links, we recommend that you use Dynamic Links from Firebase or look at popular services like Bitly and Ow.ly as an alternative.
If you already have short links from goo.gl, you can still use them All the features of the goo.gl console for a period of one year, until March 30, 2019, when we exit the console. You can manage all your short links and their analysis during this time via the goo.gl console.
URL Shortener is a great tool that we can proudly build on. Looking to the future, we're excited about Firebase's Dynamic Links capabilities, especially when it comes to detecting dynamic platforms and links that survive the app installation process. We hope you are too!
What do you think of Google? How often do you use a link shortening service? Please let us know in the comments below or on Google+, Twitter or Facebook