In a take-that-Amazon move, HEB said Friday it has begun to deliver beer and wine to Austin, San Antonio, Corpus Christi and Houston.
HEB is taking advantage of its recent acquisition of Favor, an Austin-based delivery company, to run the new service, which sounds like a direct response to Amazon's announcement last week. Amazon has added beer and wine to its Prime Now two-hour delivery service in Dallas, Fort Worth, Austin, Houston and San Antonio. Yes, San Antonio, home of H-E-B.
H-E-B offers free deliveries this summer. Look for the H-E-B beer and wine department on the favor app. There is no minimum, but a $ 2 runner tip is required.
Service delivered in less than an hour is not available in Dallas-Fort Worth. (Do not cry.) While H-E-B has a few stores on the outskirts of Dallas-Fort Worth, Burleson and Waxahachie, it operates in the Dallas area with its Central Market stores.
Amazon surprised the competition when it found out how to maneuver the laws and regulations of the Texas Alcoholic Beverage Commission. Here is how. There's a lawyer who gets a bonus for it.