Even after spending half a billion dollars on a casino in Atlantic City, Hard Rock hopes one day to build one in northern New Jersey near New York City.
Hard Rock CEO Jim Allen said the company made significant investments in money and time to prepare for the casino game at the Meadowlands Racetrack in East Rutherford
"We have property in the Meadowlands and we have the exclusive one Right to operate the (casino) gambling operation there, "he said A proposal to allow this was defeated by voters in 2016. But Allen said the company did not drop the idea.
On Thursday at the opening of Hard Rock's new casino in the former Trump Taj Mahal, Allen said, Each study projects a casino well in the Meadowlands, with 1
"Yes, we would certainly be interested," he said on Thursday.
An Associated Press analysis of the Meadowlands Casino proposal in 2 016 found that it could be among the country's most successful – at least until a casino in New York City itself opens.
Jeff Gural, who runs the Meadowlands route, estimates that a Meadowlands casino would go from $ 800 million to $ 900 million a year by gamers, ranking it among the most successful in the nation. Some analysts believe that a Meadowlands casino could reach annual sales of at least $ 1 billion, at least before it has a competitor in North New Jersey.
And since that time, the Supreme Court has cleared the way for all 50 states to legalize sports betting that New Jersey has done quickly. The Meadowlands plans to start sportsbook on July 15th.
Allen's comments on Thursday followed those he had made, as soon as the nationwide referendum was undercut by 80 to 20 percent. But the key details of the project have never been fully explained, including where casinos go and how much they are taxed.
And at least for the moment, the appetite of the state's democratically controlled legislature remains low again for another public vote on casino expansion. The Constitution of New Jersey restricts Casinogaming to Atlantic City; Changes that would require a constitutional amendment.
New Jersey Senate President Steve Sweeney told the AP in December that casino recovery is at best shelved.
"I will not see it soon, if at all," he said at the time. "I can not see where it's coming from, it's been crushed."  Sweeney said he could not guarantee that a future Senate president would not try to revive a public vote.
"I just do not do it." I see it coming back sensibly and making sense, "he said.
Sweeney reiterated that stance on Friday.
Hard Rock was one of two closed casinos in Atlantic City on the Returned to life Thursday, the former Revel Casino closed in September 2014 reopened as the Ocean Resort Casino.
The Trump Taj Mahal closed in October 2016 and Hard Rock bought it in March 2017 from former owner Carl Icahn While repeating his plan to develop a Meadowlands casino, Allen said he had committed to making his Atlantic City property a success.
"If the (Meadowlands Casino) looks like this, then we certainly do not forget half a billion dollars that we have invested in this building, "he said.