Harley-Davidson 's all-electric LiveWire bike bike bike bike ] just keeping its head above water. The numbers have not been great, but now there's even bigger problem: charging equipment. [Harley-Davidson is ceasing both production and delivery immediately.]
The Wall Street Journal reports The problem with the charging equipment has not been identified by Harley-Davidson. But the company has advised buyers not to use any charging outlets at home; instead, the LiveWire owners :
LiveWire owners have been able to charge their bikes through standard wall outlets at their homes, a process that takes about 10 hours. Direct-current charging stations at Harley dealerships can reload the bike's battery in about an hour.
According to the company, the bike is still safe to ride many of which have been added to dealerships. The company has also teamed up with Electrify America LLC, offering 500kWh of free charging time.
Harley has produced a first run of 1,600 bikes (which adds up to less than one percent of all Harley bikes produced and delivered last year). However, the LiveWire only makes its way to dealerships earlier in October, and in far fewer numbers than predicted.
This production break is a bad look for a manufacturer aiming to appeal to a, younger audience base in hopes that it wants to rejuvenate the company's overall sales. Harley has some big dreams riding on the LiveWire:
Harley has said he wants to grow his international sales of all-electric bikes to 50% of annual revenue by the end of 2027. In 2018, 42% of Harley bikes went to the outside of the US
In order to hit those ambitious targets, Harley's what's on a smooth, successful rollout of the LiveWire has been garnering many of its other bikes , This production break, however, looks like it could throw the Harley-Davidson far off track.