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Harley-Davidson CEO relies on e-bikes for their comeback



Harley-Davidson can not ride fast enough into his future.

The legendary motorcycle manufacturer's shares fell 8.5% on the early trading day following a disastrous loss of earnings and a cautious outlook for 2019 in the fourth quarter. The company continued to engage with aging motorcycle riders who triggered new bike purchases, and the Youth of America, which left the possession of motorcycles behind.

The cost pressure of new tariffs from the Trump government's global trade wars also weighed on Harley-Davidson's earnings. 19659004] Harley-Davidson CEO Matthew Levatich told Yahoo Finance that the industry's challenges, which were seen in the US in 2018, will "persist" by 2019. He hopes, however, that a multitude of new electric motors will be introduced that will be launched in 2019, as investors see the company's long-term revenue and earnings potential. And how do millennials look like the king of motorcycles?

<p class = "Canvas Atom Canvas Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Yahoo Finance Figures : Harley-Davidson's adjusted earnings for the fourth quarter were 17 cents a share, and analyst forecasts for 29 cents a share were missed, with total revenue of $ 955.6 million three of the five geographic regions, sales in the US fell 10.1% and sales in Latin America and Canada grew 2.7% and 2.4%, respectively. "data-reactid =" 19 "> Yahoo Finance by numbers : Harley-Davidson's adjusted earnings for the fourth quarter were 17 cents a share. Analysts' forecasts for 29 cents per share were not included. Total revenue was $ 955.6 million, below the estimated $ 1.05 billion. In three of the five geographic regions, Harley's revenue declined. In the USA, sales in the USA increased by 10.1%. In Latin America and Canada, sales increased by 2.7% and 2.4%, respectively.

For 2019, Harley-Davidson forecasts motorcycle deliveries from 217,000 to 222,000. By 2018, Harley had shipments of 228,000. Operating margins range from 8% to 9%, up from 8.5% in 2018.

Harley-Davidson's first electric motorcycle called Livewire.

<p class = "Canvas Atom Canvas Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " State of Industry: The US motorcycle industry is undoubtedly in one of the most turbulent periods in its long history, Harley-Davidson has thrown the kitchen sink into an attempt to create a chart A profitable path through the challenges of the industry reducing US manufacturing capacity, investing in research and development to develop new e-bikes, and redesigning marketing messages for younger drivers data-reactid = "32"> Industry: The US Motorcycle Industry Undoubtedly in one of the most tumultuous periods of her long history, Harley-Davidson threw the kitchen sink as he tried to make a profitable way through the challenges of the industry to find. Some efforts include downsizing US manufacturing capacity, investing in research and development to develop new e-bikes, and redesigning marketing messages for younger drivers.

However, the rise to the top of the mountain will not happen overnight for Harley and his rivals

Consumer interest in buying a new bike is below its peak, according to a new UBS study. The investment bank surveyed 2,100 US adults who are at least 21 years old.

"With the growing age of Harley's average age in the 1950s, the view that they are too old to ride may be a headwind for HOG. Looking at the data, "unlikely" motorcycle buyers are almost "extremely unlikely" to buy a motorcycle over the next 12 months, "writes lead author of the report, Robin Farley.

-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm "type =" text "content =" While typing: Harley-Davidson barely taking the hard way The last few years have been in terms of product: the company is planning launching 100 new "High Impact" motorcycles by 2027 to attract new drivers that Levatich considers essential to reverse his fortune will be of the electrical diversity that targets younger people living in tight cities and turnkey transports needed. "data-reactid =" 36 "> On Demand: Harley-Davidson barely takes the hard way of the last few years when it comes to the product. The company plans to launch 100 new "High Impact" motorcycles by 2027 to attract new drivers that Levatich considers essential to reverse its assets. Some of them will be of electrical diversity targeting younger people living in tight cities and needing turnkey transports.

The company's first electric bike, called Livewire, will be available for less than $ 30,000 later this year. Levatich says he's happy with the bike's pre-orders. In the meantime, the company presented two more smaller electric bikes this week, which will debut beyond 2020.

"Normally we do not show such a product in development," Levatich said, adding that the positive reaction to the social media biz media is pushing the company to get the wheels to market faster.

<p class = "Canvas Atom Canvas Text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Conclusion: The The next 12 months for Harley-Davidson will not be more than easy because investors need to reconcile this reality with a variety of positive factors. The company has a cash position of more than $ 1.2 billion and a clear cash position Turning towards bicycles that could attract the next generation. "Data-reactid =" 39 "> Bottom line: The next 12 months for Harley-Davidson will not be easy for the imagination. As a result, investors need to balance this reality with a series of positive statements about the company, including a cash position of more than $ 1.2 billion and a clear focus on next-generation bicycles.

<p class = "canvas-atom canvas-text Mb (1.0em) Mb (0) – sm Mt (0.8em) – sm" type = "text" content = " Brian Sozzi is an editor for Yahoo Follow him on Twitter @BrianSozzi "data-reactid =" 40 "> Brian Sozzi is editor at Yahoo Finance. Follow him on Twitter @BrianSozzi

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