قالب وردپرس درنا توس
Home / Business / Has Elon Musk lost control of his hype machine?

Has Elon Musk lost control of his hype machine?



  Musk's tweets distract from his mission, says tech analyst

Elon Musk works hard to destroy industries like transportation and energy and plans to go to Mars to save humanity from extinction. But even with these ambitions, the billionaire entrepreneur still had time to silence an anonymous blogger.

The last example of Musk's focus on protecting the image of his companies ̵

1; and himself – came this week when a critical Tesla testimonial dropped his own Twitter account and stopped writing for the Seeking Alpha financial website.

According to the author, who used the pseudonym "Montana Skeptic", Musk called his boss and threatened to sue him if he continued to write for Seeking Alpha allowing anyone with pseudonyms stories too publish. (Montana Skeptic had squashed Tesla, meaning he bet the company's stock price would fall.) If Tesla was successful, he lost.)

In order not to put his boss in a potential trial, Montana Skeptic decided, No content to publish on Seeking Alpha.

In search of Alphas editor George Moriarty responded to the news on Wednesday and stated that his platform would continue to adopt the pseudonymity and give all investors a vote.

Montana Skeptic said he believes Musk has learned about his identity and his job after being exposed by social media users. When asked if he had called Montana Skeptic, Musk replied on Twitter that he had "never heard of this girl". Later, he tweeted a picture of Miley Cyrus, the actor who once played a character named Hannah Montana, saying, "They're growing up so fast." The tweets have since been deleted.

In a statement, Tesla said that the blogger's employer was a longtime Tesla supporter and one of the first to buy a Model S.

Why is Elon Musk following no-name bloggers criticizing Tesla? For right now the company needs all the hype it can get.

Tesla had a challenging year. It is burning more and more money and had to lay off 9% of its staff in June. Tesla also repeatedly missed the production targets for the Model 3 and has sold one more for the long-promised price of $ 35,000.

Related: Tesla's Magic Dwindles as Model 3's Enthusiasm Fades

Musk, according to some industry experts, has to uphold the hype and story of his vision of the future.

"Trust in Tesla is an existential topic," said Benedict Evans, partner of venture capital firm Andreessen Horowitz, earlier this year. "She has to raise a lot more capital based on the public trust that her vision will work, she lives on perception."

University of Maryland economics professor David Kirsch argues that Musk's recent irritable behavior on Twitter highlights how he lost control of the Tesla tale.

"Considering how much he talks about how busy he is and [Tesla is undergoing] production hell – and he pulls out a sleeping bag in the factory floor – raises a question on how thin-skinned he is I need time or take Time to silence a shabby critic in a stock market blog, "said Kirsch.

Meanwhile, Veljko Fotak, a University of Buffalo exploring short sales, expects Montana Skeptic's silence to fail, paying more attention to a critic who is not well known.

"He better ignore the critics and try to prove them wrong," said Fotak.

Over the years, Tesla ( TSLA ) CEO has made great efforts to influence the perception of his businesses, including Tesla, SpaceX and The Boring Company.

On his popular Twitter account, which has 22 million followers, he often reveals product and corporate news rather than allowing his communications team to take the lead . Even before the incident with Seeking Alpha, Musk is known to personally reach senior editors of publications that criticize his business.

When journalist Ashlee Vance began writing his bestselling book on Entrepreneurs in 2015, Musk also had unique claims. He first asked to read the book prior to publication and add footnotes in places that he believed were inaccurate. (Vance disagreed.)

As effective as Musk was in making stories about his businesses in the past, he might need to pause to get so involved in media coverage.

Earlier in the month, Musk apologized for calling Vernon Unsworth, one of the Thai cave rescuers, a pedophile without justification after using Musk's attempt to rescue the stranded boys with a "kid-size submarine" as a PR. Had designated stunt.

Vivek Wadhwa, an entrepreneur at Carnegie-Mellon University, suggests that Musk should delete Twitter from his smartphone to avoid spontaneous tweeting.

"Everyone in his situation would break even if they were treated like him," Wadhwa told CNNMoney. "He is both Edison and Einstein of our time, all our heroes were imperfect like Elon."

CNNMoney (Washington) First published on July 26, 2018: 8:11 am ET


Source link