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Hasbro buys Peppa Pig owner Entertainment One for $ 4 billion



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Media Title Meet the voice of Peppa Pig said in a statement.

Hasbro said the deal would expand its entertainment and "family-oriented storytelling" portfolio.

The deal is the latest in a series of foreign acquisitions of UK listed companies, including the £ 4.6 billion acquisition of Greene King pub chain.

As part of the cash payment transaction, Entertainment One's shareholders will receive £ 5.60 per common share.

"Hasbro will leverage Entertainment One's comprehensive entertainment capabilities to make our brand portfolio available to gamers, fans and families across the globe," states a statement.

The American toy giant is behind a wide selection of titles, including the franchises My Little Pony and Transformers, as well as the board game Monopoly and Play-Doh.

Entertainment One produces a number of film and television titles, including the animated cartoon Peppa Pig.

The most powerful preschool program has been translated into more than 40 languages ​​and broadcast in over 1

80 territories.

  • Peppa Pig Locked for Popular Chinese App

It is particularly popular in China, where it was first exported in the early 2000s. The cartoon has been viewed on domestic online video sites around 34 billion times.


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