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Hasbro makes a deal to buy Peppa Pig owners for $ 4 billion



The US toy manufacturer stated Thursday that it had reached an agreement to buy eOne ENTMF ) for $ 4 billion. The London-listed entertainment company also owns the animated brands PJ Masks and Ricky Zoom.

The deal would combine these titles with Hasbro's popular brands, including My Little Pony, Transformers, Play-Doh, Monopoly and Power Rangers.

"Hasbro will leverage eOne's comprehensive entertainment features to make our brand portfolio available to gamers, fans and families across all screens worldwide." Hasbro ( HAS ) CEO Brian Goldner said in a statement.

The transaction, which is still subject to regulatory approvals, is expected to close by the end of this year. EOne's best leaders will join the Hasbro team without naming the executives.

But eOne shares rose more than 35% on Friday, beating the price Hasbro was willing to pay. This triggered speculation that eOne might receive a competing bid.

Hasbro has sought to recover from the closure of Toys "R" Us, an important partner, by completing creative new deals.
This includes a partnership with Netflix [1
94559002] NFLX )
which was due to produce a cartoon based on Hasbro's trading card game "Magic: The Gathering" in June.

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