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Home / Business / Hershey & # 39; s changes the look of its chocolate bar for the first time in history

Hershey & # 39; s changes the look of its chocolate bar for the first time in history



The brand replaces its recognizable logo and etches 25 popular emojis into the rectangles that make up the milk chocolate. Hershey's contains a smiley face, the fist-pound, the ghost-emoji and others.

The redesign filled with emoji marks the first time that Hershey & # 39; s has changed its design for milk chocolate bars since its first sale in 1900.

But, sad face, it's not a permanent change. The new bars will be available for sale for a limited time this summer. The company announced that it will produce only about 25 million standard-size and snack-size emoji bars.

  Hershey's temporary design with emojis.
"We hope parents and children will be inspired to add a chocolate emoji and connect with a new person by adding an emoji design to each shot of chocolate," said Kriston Ohm, Senior Manager of Hershey & # 39; s ( HSY ) in a press release.

Each of the emojis was chosen to have "meanings that would help spark a conversation".

They are sold in standard size and snack size and will be available in six different packs.

  The six different packs.

Hershey has made very few additions to his namesake range in the past.

In 2017 It began with the sale of Hershey's Gold, a caramelized bar with pretzels and peanuts baked in it. It was the first Hershey's bar that did not contain chocolate.

Previously, Hershey's 1995 sold a biscuit and cream variety. Hershey's Special Dark debuted in 1939.


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