Hershey says the case of the missing tips at its Kisses candies, after angry holiday bakers complained about imperfect points.
"We were at the entire Kiss manufacturing process," CEO Michele Buck told CNBC on Thursday.
There was an outcry among holiday bakers in December when they discovered the tips of Kisses, which they were planning to use for baking cookies and other confections, were missing. Hershey, Pennsylvania.
At the time, Hershey was largely mum on the cause. Spokesperson Jeff Beckman told The New York Times "there are many variables" in the production process. Beckman also said the paper was "working to improve the appearance" of the candies.
"We were seeing some inconsistency in the tip shaping," Buck said.
Due to the volume of candy the company manufactures, there will be a period in which
Buck said Hershey "really appreciated" how strongly bakers felt about the Kisses and their iconic shape.
"We value their feedback," she said.
Hershey's focus on Milton Hershey, who created the chocolate empire in 1894. Milton's was the best form of advertising in the company's culture that did not launch a marketing department until the 1960s
Hershey's Kisses, along with Kit-Kats and its namesake chocolate bars, are three of the country's top chocolate brands, according to Euromonitor. The Kisses have so intrinsically linked with the company that Kiss-shaped lampposts adorn the streets of Hershey, Pennsylvania – tip and all.