If you're a Taco Bell super fan and want to stay at the limited-time Mexican fast food chain hotel, you're already late.
All available rooms have been reserved for reservations in just two minutes.  The chain picks up at 13 pm ET Thursday for around 70 rooms at its Palm Springs hotel.
Less than a minute after the start of the booking, the site was already overwhelmed by demand. Some users who tried to book a room were told that the site was seeing "more visitors than usual" and "holding down the refresh button".
"Taco Bell fans are truly unique and that's what it was today." One of the best expressions of this fandom so far, "said Marisa Thalberg, Taco Bell's Chief Global Brand Officer, in a statement.
Room from 1
Taco Bell expected high demand for their hotel. The chain's US president, Julie Felss Masino, said that only one employee of a company-owned business will win a coveted room in a customer service contest.
"We really try to make it a fan experience." Masino said in an interview last week.
Guests can look forward to sampling Taco Bell's menu created by Rene Pisciotti the product developer who invented Nacho Fries. Menu options include a grilled chicken-caesar salad with Mexican rice croutons and chicken, seasoned in nacho fries spices. There are also traditional Taco Bell favorites available.
The Bell also offers a souvenir shop selling exclusive Taco Bell clothing and an on-site salon featuring Taco Bell-inspired nail art and hair styling services. Rounding out the experience are performances by up-and-coming musicians, feature-length film screenings and a lounge inspired by Mountain Dew Baja Blast.
Taco Bell has always had contacts with its customers -beat experience. Fans can marry in a Taco Bell ceremony for $ 600 at its flagship in Las Vegas, Cantina. Since May, Taco Bell has registered over 165 couples. The brand has also partnered with fast-fashion retailer Forever 21 to sell clothing with logo and imagery fast food chain. But it suits Taco Bell, he said.
"I think there are certain brands that have this fanbase, and they also have those crazy branded products," Kelly said.