Black Friday has long been one of the busiest shopping days of the year in the US. The day after Thanksgiving is the unofficial kick off in the holiday season and popular with bargain customers and retailers. Retailers usually have some of their best deals of the year reserved for shopping extravaganza.
In recent years, Amazon.com (NASDAQ: AMZN) has attempted to take over this tradition, replacing it with one of its own making. As early as 2015, Amazon launched Prime Day to commemorate its Prime members on the occasion of their 20th anniversary. The shopping event was billed as "Black Friday in July".
Amazon has just completed its fourth annual event, expanding store hours from 30 hours last year to 36 hours this year, and Prime Day (and a half) would be bigger than ever. Let's take a look at some of the highlights to see if the event lived up to the hype.
Off to a "ruff" start
The Amazon site underwent atypical failures ET on July 1
Despite the initial difficulties, Amazon said it was a record-breaking day and" the largest global shopping event in Amazon history. "
Is there An echo here?
With more than 1 million deals to choose from "Amazon's sales surpassed Cyber Monday, Black Friday, and the previous Prime Day," the company's press release said. Amazon sold over 100 million products during its 36-hour sale and found that the bestsellers worldwide were the Fire TV Stick with Alexa Voice Remote and Echo Dot. Including 12-hour early access sales, this was "the biggest event ever for Amazon devices."
This was also the "biggest event ever for echo devices with screens", namely Echo Show and Echo Spot. The company also saw the best sales of all Amazon children's devices, such as the Echo Dot Kids Edition, the Fire 7 Kids Tablet and the Fire HD 8 Kids Tablet. July 16 was also the biggest day ever for Fire TV and Kindle e-readers on Amazon worldwide.
This was the first day Whole Foods was added to the company's prime day offerings with hundreds of products. Amazon said the best sell at the healthy grocer was organic strawberries.
The company also found that small and medium-sized businesses selling on the platform sold well over $ 1 billion on this Prime Day.
Prime Real Estate
Most important to the company, Amazon said it "welcomed more new Prime members on July 16 than any previous day in Amazonian history." While some have only used the 30-day grace period to get the offers, many are likely to stay. Prime members are among Amazon's most valued customers, as they tend to spend more.
While Amazon has never released detailed figures, Consumer Intelligence Research Partners estimates that the average prime subscriber now spends about $ 1,400 annually, compared to just $ 600.
Amazon recently announced that it has reached more than 100 million Prime customers worldwide, with members enjoying a number of benefits, including free two-day shipping, streaming video and music, and much more.
19659008] Amazon was characteristically mother who provided no specific readings for the event. According to some reports, Amazon took $ 2.4 billion on Prime Day last year, and initial forecasts suggest that Amazon will exceed $ 3 billion for this year's event.
No matter how you cut it – it was another banner day for the Amazon.
John Mackey, CEO of Whole Foods Market, an Amazon subsidiary, is a member of Motley Fool's Board of Directors. Danny Vena owns shares of Amazon. The Motley Fool owns shares of and recommends Amazon. The Motley Fool has a disclosure policy.