The New York Jets unveiled their new uniforms Thursday night, Nike's latest disappointing collaboration with an NFL team looking to modernize its image.
Anybody who's Air Jordan aficionado – I'm one – wants to tell you, despite the footwear
jets brass bragged that overhaul – what you can call it that – what five years in the making. "Gotham Green" (whoa !!) – hitched to "Spotlight White" and "Stealth Black," which are pretentious names for … white and black. Oh, "New York" has been added to the jersey of a team that's headquartered and plays its home games … in New Jersey.
QB Sam Darnold models the jets' new uniforms, which drew harsh reaction on social media. (Photo: Julio Cortez, AP)
Jumpsuit, rather unimaginative given the untapped potential of, fighter jets and worse still the franchise breathlessly hyped this reveal. Saskatchewan Roughriders –
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So what are you talking about? 19659003] 32nd Washington Redskins: Products of a Bygone Era – much like many locals wish the current regime was a bygone era. This ranking would be immensely by simply mothballing the Indian head logo that obviously offends so much and resurfacing the Florida State colorway the team used in the late '60s and again in 2002. Or just scrap the entire brand and start fresh. Yeah, maybe that.
31. Cleveland Browns: I appreciate their fan base's affinity for the hideous orange and brown color combination and logo-less helmet, because most of the rest of America is upchucking … especially after Nike somehow managed to do it in 2015. But Dee Haslam proclaims last month, "I think we got it right this time." So long as it's less wrong, Mrs. H. …
30. Arizona Cardinals: Buffalo Syndrome, dabbling way too much. Tillman editions with the state flag on the shoulders.
29. Jacksonville Jaguars: Cleaner after removing the mustard stains and ditching the two-toned helmet. But the current feline sadly resembles Cheetos' Chester Cheetah – can not blame Blake Bortles for that.
28. Miami Dolphins: For the unwoke – and I've talked to many, many of you over the years – the aquatic mammal is jumping out of the water with the South Florida as a backdrop, not bullseyeing some SeaWorld hoop. With that said, I prefer the previous dolphin logo with the helmet and those softer aqua and orange tones.
27. Baltimore Ravens: They have not come back for a quarter-century but have quite a bit, including those regrettable Dijon pants in 2015. But at the end of the day, they were on the wrong end of the bar fight.
26. Detroit Lions: Personal bias here as I'm a Chevrolet guy – it's the Earnhardt fan in me – so the Ford crossover marketing does not help. Overall, nothing objectionable … except perhaps that silver Color Rush.
25. Atlanta Falcons: High-speed to sweep out the vestiges of the Michael Vick days for something new … or the "current" throwbacks, which looks so much better than the standard unis. Even better? The red helmet paired with the black jersey, circa 1966.
24. New York Jets: Meh. The only real saving grace is the return of the green helmets, which should allow the JETS to finally New York Sack Exchange's salad days in the '80s.
23rd Tennessee Titans: I'm still processing the 2018 update. Pretty sure I prefer the navy helmets. Pretty sure I like the shoulder flaps and hip "scabbard," evoking imagery of a novel centurion. Nonetheless, overall panache lacking.
22. Carolina Panthers: The logo is fine. The colors are even nice, especially the quasi-Tar Heel blue. My biggest smoker is their long-held insistence on going white-on-white at home early in the season rather than featuring their black-and-silver or (now) blue-and-silver options.
21. Cincinnati Bengals: I've always thought the tiger-striped helmets were slick. However, the uniform itself has degraded since the team's two Super Bowl trips in the 1980s, the orange jerseys being exceptionally distasteful and far inferior to the white tiger Color Rush presentation.
20. Tampa Bay Buccaneers: I loved the Creamsicles as a kid, though the Errol Flynn logo was dodgy, if unique. Yet I fully endorsed the 1997 makeover, the cutlass and tattered pirate flag beautifully paired to replace Errol. But Nike most definitely blew it up with the alarm clock jerseys introduced in 2014.
19. Denver Broncos: Since Nike radically changed them in 1997 – The Swooshiness has long been a topic of the corporation's influence – the franchise has won three super bowls, so … Personally, I prefer the orange-heavy Color Rush with the "D" helmet logo from John Elway's prime.
Lookin' pretty good, fellas. (Photo: Kevin Jairaj, USA TODAY Sports)
18. New England Patriots: Not nearly as good as the "Pat the Patriot" forebearer, but the perennial powerhouse has a generally elegant appearance now linked to Lombardis.
17. Buffalo Bills: Reverting to white helmets and the 1970s-era look has been a franchise that lost its way at the turn of the century when ugly piping and multiple shades of blue mucked everything up.
16 , New York Giants: GIANTS logo I grew up with and made famous by Lawrence Taylor. The resurrected '60s duds are fine, too, though the G-Men look better in white pants than gray.
15. Houston Texans: Always Intended to Be Consistently Consistent, the logo tidily embodies the Texas flag and the state's recognizable livestock.
14. San Francisco 49ers: Back on solid ground after questionable experiments over the years.
13. Chicago Bears: Old school. Pure. Love the retention of George Halas's initials on the left shoulder. [BearsandVikingssporttime-testedunis
12. Minnesota Vikings: The gold helmet crescent confounded me as a child, but what a wonderful epiphany when I realized the horn was protruding from a golden Viking helmet. Some unfortunate tweaks have been ditched, and they're back on the road with that discreet longboat silhouette on the shoulders.
11. Green Bay Packers: Stay away from the throwbacks, and they're in good shape. All-green color rush might be nice.
10. Indianapolis Colts: I'm partial because of my old Johnny Unitas helmet. But the simplicity – not altered, notwithstanding that smattering of silver in the '80s – still resonates down to the horseshoe.
9. Kansas City Chiefs: Virtually unchanged for nearly six decades, no reason to fix what is not broken. The arrowhead logo is a beauty.
8. Dallas Cowboys: Classics. Shoutout to original GM Tex Schramm, who had teamed up with a team of revolving home jerseys. I've always thought Dallas' blue jerseys were highly underappreciated … and their alternate looks with the ugly shoulder swatches on the opposite end of the spectrum.
7. Philadelphia Eagles: This model is always breakthrough with the long-awaited Super Bowl. And who does not love those helmet wings? Still, on a visceral level, she feels like she should be in Kelly Green rather than "Midnight Green," right?
6. Los Angeles Rams: Been nice seeing them retrograde to both white and yellow horns from their previous L.A. stint. Fred Gehrke in 1948. Let's hope the franchise does not fall by 2020 with the new stadium opens.
5. New Orleans Saints: Highly underrated. The gold and black provide a perfect contrast while the fleur-de-lis incorporates optimally tie-in to the civic persona.
4. Seattle Seahawks: Purists will doubtless disagree, but they've enjoyed Nike's best redesign. The basic feathers, "12s" (including the 12 inside the collar), distinctive navy and "Action Green" and revised Seahawk totem all integrate seamlessly with the Pacific Northwest ethos.
3. Los Angeles Chargers: The lightning bolt helmets rule. And sweet variety, the all-royal color rush arguably the NFL's best. Still, I miss the helmet when they wear the famous powder blue.
2. And the shoulder and leg bolts were far sleeker before the alteration – and, frankly, I preferred the navy helmet and white bolt of the LaDainian Tomlinson days with the powder blues a welcome treat. Pittsburgh Steelers: Great colors (which, like Seattle, mirror the city), great logo – the trio of hypocycloids hearken to the Steelmark symbol used by the American Iron and Steel Institute – and gotta love that the left side of the helmet is empty. I even adore the new all-black Color Rush version that mercifully replaced those bumblebee throwbacks.
1. Oakland Raiders: The uniform gold standard since the Silver & Black's trademark locked in with the blackened shield in 1964. Even when they play poorly, they look spectacular. Lone suggestion: Black-on-black Color Rush.
Follow Nate Davis on Twitter @ByNateDavis