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How Microsoft regained its crown as the largest company in the world




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Leading Revival: Microsoft CEO Satya Nadella (Credit: Stephen Brashear / Getty Images) Getty

What chances had Microsoft lost 1

6 years ago? its crown as the most valuable company in the world to regain the position?

At the most Slim: History shows that the name at the top of the market capitalization boards only changes with the eras and earlier established companies have little chance to change their positions

Time flies, technology is changing, and companies that are losing their way have no second chance.

However, not always, it's a close affair, but today's trading was valued at $ 851 Dollar closes billions – ahead of Apple at $ 847 billion.

If Microsoft closes the year as the world's most valuable company, it will be the first year since Be 2002.

New Leader Sparks Renaissance

Satya Nadella's appointment as Chief Executive of Microsoft four and a half years ago surprised many observers, including this correspondent.

However, he is trying to abandon the mobile strategy of former CEO Steve Ballmer and Microsoft's business-to- The business roots of acquisitions such as LinkedIn and GitHub have paid off.

The Microsoft share has tripled since November and has risen by 7 percent.

The rise of Microsoft to regain its position as the world's most valuable company also owes much to 19659012] Apple has declined from the trillions of dollar market capitalization that it had reached in August, after stocks rose 16 percent in November After disappointing profits had made the decision to discontinue the release quarterly sales of iPhone, iPad and Mac and concerns that it lags behind the innovation.

Amazon surpassed the trillion dollar threshold during the year Five weeks later, but never above the benchmark, the trade has since declined and closed on Friday with a market capitalization of $ 826 billion – still good for the year.

Game-changer

In the longer term, Nadella's decision-maker for Microsoft was to choose to fully focus its products on the cloud infrastructures market and close the gap behind Amazon Web Services, which accounts for one-third of the market Market controls. [19659003] "Mikael Johnsson, co-founder and partner of growth corporation Oxx, says," Nadella's impressive leadership is especially evident when you look at how he unleashed the old paradigm of operating system (OS) control instead, he focused on controlling the platform.

"It also included the assumption that Windows will no longer dominate the world as a server-side operating system – even Linux is today the main operating system in MS Azure.

" This is a kind of masterpiece.

The Innovator's Dilemma

If this succeeds, this achievement will also be a rare example of a very large enterprise that can free itself from the "innovator's dilemma" Professor Clayton Christensen.

This theory, published in 1997, asserts that successful, outstanding companies can do everything "right" and still lose their market leadership or even fail as new, unexpected competitors emerge and dominate the market.

The theory assumes that this happens because of the decreasing value of the iterations of an innovative product after reaching a middle point, while smaller, newer innovators are not under the pressure of existing large customer bases or the need for regular growth and can quickly surpass in niches before accepting general dominance.

Christensen's pioneering theory of "disruptive innovation" has thus changed the way many CEOs around the world Orld thinks about innovation, and Nadella is the best current example of a leader who has stood up against them.

"It's hard to see how this could have happened under the previous Microsoft leadership," claims Johnsson.

However, after reaffirming his leadership Microsoft must now prevent Christenson from falling victim to the dilemma again.

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Leading Revival: Microsoft boss Satya Nadella (Credit: Stephen Brashear / Getty Images) Getty

What were the odds when Microsoft lost its crown 16 years ago as the world's most valuable company

Slim: History shows that the name at the top of the market capitalization charts only changes with epochs, and that earlier established companies have little chance of reconsidering their fame.

The Time is moving, technology is changing, and companies that are losing their way have no second chance.

Not always, though, it's a near-term task, but today's deal was signed with Microsoft worth $ 851 billion – Apple's $ 847 billion.

If Microsoft finishes the year as the world's most valuable company, this will be the first year since it did so in 2002. [19659003] New Leader Sparks Renaissance

Satya Nadella's appointment as Chief Executive of Microsoft four and a half years ago surprised many observers, including this correspondent. However, he is trying to abandon the previous strategy of the mobile CEO Steve Ballmer and Microsoft's return to its business-to-business roots with acquisitions such as LinkedIn and GitHub have paid off.

Microsoft's share has tripled threefold, rising 7 percent in November alone.

The rise of Microsoft to regaining its position as the world's most valuable company is also attributable to the decline of the Crown's two main rivals.

Apple has fallen from the trillion dollar market cap In August, there was a brief decline. In November, stocks fell 16 percent. Disappointing earnings were the result, with the release of quarterly iPhone, iPad and Mac sales and concern that they are lagging behind the innovation stalled.

Amazon exceeded the trillion dollar threshold during intra-day trading five weeks later, but never closed above the benchmark, has since declined and closed on Friday with a market capitalization of $ 826 billion – still good at Year.

Game changer

In the longer term, the crucial step for Microsoft was Nadella's decision to fully concentrate its products on the cloud infrastructure market, closing the gap behind Amazon Web Services Third of this controlled market.

"Mikael Johnsson, co-founder and partner of the growth company Oxx, says:" Nadella's impressive leadership is especially evident when looking at how he unleashed the old paradigm, w Everything about controlling the operating system (OS) and instead controlling it the platform.

"This implies that Windows will no longer dominate the world as a server-side operating system – even Linux will become the main operating system in MS Azure today.

"This is a kind of masterpiece."

The Innovator Dilemma

If this persists, this achievement will also be a rare example of the breakup of a very large enterprise free from the "innovator dilemma" revealed by Professor Clayton Christensen. ,

The theory published in 1997 claims to show how successful, outstanding companies can do everything "right" and still lose their market leadership or even fail new, unexpected competitors and dominate the market.

The theory is that this happens because of the decreasing value of iterations of an innovative product after reaching a middle point while it is smaller and newer. Innovators are not under pressure from existing large customer bases or the need to show regular growth and can quickly surpass niches before assuming general dominance.

Christensen's groundbreaking theory of "disruptive innovation" has therefore changed the way many CEOs move around. The world thinks of innovation, and Nadella is the best current example of a leader who opposed him.

"It's hard to see how this happens under the previous Microsoft leadership," claims Johnsson.

After reaffirming his leadership, however, Microsoft now has to protect itself again from Christenson's dilemma.


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