It all started that evening when someone posted an Instagram video of an exciting encounter between an Indian Elder and a group of Catholic high school students from Kentucky.
Twenty-four hours later, the video was everywhere: the tendency was for social networks to be splashed across news sites and broadcast on television.
How did it spread so fast? Here is a closer look.
After attending the March for Life rally on Capitol Hill, a group of students from Covington Catholic High School in northern Kentucky ended their day with a visit to the Lincoln Memorial in Washington. At the same time, a small group of Native Americans on the steps of the memorial held a march of indigenous peoples.
Kaya Taitano posts the original video
in which Taitano had participated The March of Indigenous Peoples and the Video of the Encounter, which seemed to show the students some wearing hats of Make America Great Again, the mocking Omaha elder Nathan Phillips. She posted the video on Instagram at 1
The Instagram video recorded more than 179,000 views.
A Twitter user enhances the encounter and adds comments
23:13 Friday the Twitter account @ 2020fight renewed the Taitano video.
"This MAGA loser annoys an Indian protestor happily at the indigenous people's march," read the tweet accompanying the video.
The internet outrage machine came into action Video quickly gained traction. Social media influencers, celebrities and some journalists have tweeted it again.
Social media accounts are being re-released over and over again
Like all videos that run viral, the original clip from Taitano has been repeatedly downloaded and re-published by other people and accounts – often without permission or permission Knowledge.
A number of individuals and organizations, including the Roman Catholic Diocese of Covington, Kentucky, quickly condemned the students shown in the video.
News organizations learn more about the story
When legitimate news agencies try to investigate such videos, it may difficult to scour hundreds – sometimes thousands – of retries to find the original post.
CNN tracked down Taitano, who said the incident started when a screaming game broke out between the students and four African-American men over
Newly discovered video that came to light after CNN published its first story about the incident, showing the group of black men who identify themselves as members of the Hebrew Israelites, and the Indians and the Catholic Students verbally abused.
David Williams of CNN contributed to this report.