Netflix CEO Reed Hastings has declared his refusal to accept external companies (apart from product placement) for the service, but Netflix has stepped up its marketing of its own services and programs. Netflix will spend $ 2 billion on marketing in 2018, the company said in January, although Hastings would rather not spend on advertising Netflix programs, but relying on the wealth of user data to promote its content delivery algorithm to its users to perfect. 19659002] Netflix sees its ad-testing as an extension of its goal of personalizing TV and movie recommendations for its users. The company found that it has introduced other features designed to help its users discover new content that monitors the service. "A few years ago, we introduced video previews for the TV experience because we saw that browsing time was significantly reduced and they were helped to see a little faster," a Netflix spokesperson said in a statement CNBC on Monday
Netflix rival Hulu charges users more to stream ad-free content, while Amazon Prime displays skippable ads for their own programming before each stream. In the meantime, Amazon's own video game streaming service Twitch is yet another platform to offer its viewers more advertising.
Twitch Prime, the company's subscription tier, which is free for Amazon Prime members, will no longer be completely ad-free October 1
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