If you’re live streaming and you are doing a live feed, don’t drop the ball. Seriously.
I know that prior to this point, you think that you have all your ducks lined up properly. Maybe that’s the case. Maybe you had bought social proof in the form of YouTube views from http://buzzvoice.com
. Maybe you have bought YT comments, likes, and engagements from the right sources to get your vids to trend.
Congratulations, because you have solved the empty restaurant problem. After all, if it appears that your channel has no activity and has no viewership, people aren’t going to stick around.
It might appear from your thumbnail that you have really interesting content, but people wouldn’t care. They feel that your content is just too much of a risk because you have such low viewership and low engagement. They don’t want to be guinea pigs. They don’t want to spend their precious time trying to figure out of your stuff is worth viewing.
Solve that problem for them. Set aside all that fear and uncertainty by buying YouTube likes. So far so good, right? Well, here’s the problem. So many marketers, like yourself on YouTube, go through all the necessary steps that would build what would otherwise be a winning brand.
It seems like they’ve dotted all their I’s and crossed their T’s and they are well on their way to becoming a YouTube success. So far so good, right? Well, here’s the problem. When it comes to live interaction and live streaming, they freeze up. Seriously.
It’s as if all the personality in their being has been vacuumed out and it looks pretty sad. You have to remember that there are so many other people competing for your audience.
Always remember this. Wrap your mind around this central fact. Otherwise, you won’t be in business for long. You have to stand out. The best way to do this is to let your personality be front and center.
Now, you may be thinking to yourself, well, I’m not all that interesting. That’s just in your mind. Remember, you are passionate about a certain subject. You are doing something right for you to build a following. Do not drop the ball. Passion is one of the key facts of success in social media marketing.
Just let your passion stand out. You may have a monotone voice. You may have the emotional range of a banana slug. None of that matters. As long as people can pick up the central fact that you are really passionate about your topic, everything will be fine.
You see, in this game, authenticity is what matters most. You can fake it until you make it, but you won’t make it because you’re fake. People are looking for sincerity. People have their BS meters on and they can easily tell if you are speaking out of passion or if you are just going through the motions because you are looking for a payday. If you are able to wear your emotions on your sleeve and pronounce to the world, in no uncertain terms, that you are the real deal, people will gravitate to you like moths to a flame.