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Home / Technology / How-to video maker Jumprope launches with the jump to YouTube – TechCrunch

How-to video maker Jumprope launches with the jump to YouTube – TechCrunch



Problem with pausing and rewinding YouTube tutorials to reflect this difficult part? Jumprope is a new social learning network that provides a powerful tool for creating video slideshows. Jumprope helps people find step-by-step cooking, beauty, crafting, education, and more by using voice-over-loop GIFs for each phase. And creators can export their entire lesson for sharing on Instagram, YouTube, or anywhere else.

Jumprope today officially launches its iOS app with numerous instructions for making chocolate chips, Easter eggs, flower boxes or sharp eyebrows. "By moving from linear free-form videos to something much more structured, we can make it much easier for people to share their knowledge and hacks," says Jumprope co-founder and CEO Jake Poses.

The rise of Snapchat Stories and Pinterest has made it easier for people to jump in front of the camera and show their niche interests. By building a new medium, Jumprope could become a place of learning for fast learning. And as viewers have tons of buying intentions, art supplies or equipment to take with them, Jumprope could generate significant revenue through ads or affiliate commerce.

Possibility of Bringing Instruction Manuals to the Cell Phone The video era has attracted $ 4.5 million seedling led by Lightspeed Venture Partners and strategic angels such as Scott Belsky, Adobe's chief product officer, and the co-founders of Thumbtack Marco Zappacosta and Jonathan Swanson. People are already devouring occasional content on HGTV and Food Network, but Jumprope democulates the foundation.

Jumprope co-founder (from left): CTO Travis Johnson and CEO Jake Poses

The idea came from a deeply personal place for poses. "My brother has a lot of learning differences, so I grew up with him when I found out how to dissect things and explain to people," Poses reveals. "I think that appended me to this problem of " h . Can you organize information in a way that is simple and easy to understand? " L ots and many people have this information in their head because there's no way to pass that information on easily."

Poses used to be the vice president of product at Thumbtack, where he was the company's 8th company He raised 500 people and $ 1.25 billion and worked with AppNexus' Vice President of Engineering, Travis Johnson, who led a 50-member team of programmers. "The product requires people with knowledge and passion Poses does not have the ability to make video rails [and gives them] that make communicating easier, "explains Poses.

The disruption of established operators like YouTube could affect viewers years, but Jumprope sees the creation and export of guides as a way to infiltrate and steal their users, a strategy that reflects how TikTok exports watermarks s colonizing the Internet

How to Make a Jumprope.

Jumprope listens to everything you need to upload, including a cover image, an introductory video, a list of supplies, and all of your steps. For each video, you record a video that can be enhanced with voice-over, increased speed, music, and filtering.

Creators are free to suggest their own products or enter affiliate links to monetize their videos. If there are enough viewers, Jumprope plans to introduce advertising, but could also add tips, subscriptions, paid quick guides, or brand sponsorship options. Creators can export their lessons with five different border themes and seven different aspect ratios to embed in Instagram feeds, IGTV, Snapchat Stories, YouTube or their blog.

"As with stories, you can always grab at your own pace." Poses says about the viewing experience. Jumprope offers some rudimentary discoveries through categories, theme collections or new and popular articles. The startup has done a great deal of work to register featured creators in all its top categories. That is, The catalog of Jumprope is already extensive. It ranges from cinnabups to roasts to the perfect onion hack.

"They are not constantly busy cooking and trying to start and stop the video with greasy hands. And if you do not want all the details, you can sift through them much faster than skim over a YouTube video or blog post, says Poses. Next, the company wants to create a comment feature that lets you leave notes, substitution suggestions, and more for each step of a guide.

It is claimed that nobody can build a direct competitor to his mobile video -to editor. However, he admits that it will be a steep climb to displace viewers on Instagram and YouTube. A challenge for Jumprope is that most people do not look for video tutorials every day. The app needs to work to remind users that they exist, and that they should not simply use the lazy standard of having Google recommend the videos they receive.

The Internet has gathered communities for every imaginable interest. However, better access to creation and consumption requires better tools for production and curation. As we move from a material to a culture of experience, people yearn for skills that will help them to gather memories and contribute to the environment. Jumprope does much less work in getting into the life of a guru.

You can watch my first jumprope here or below to learn how to tie headset without knots:


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