Wang Zhao | AFP | Getty Images
A Huawei poster will be shown on August 7, 2018 in a shop in Beijing.
Samsung and Apple are increasingly losing their share of the smartphone market to the Chinese Huawei, according to a new investigation, and consumers are deterred by the high price tags on their premium models.
Apple sold 64.5 million iPhone units in the fourth quarter of 2018, Gartner estimates. This is nearly 12 percent less than in the same period last year, which is the largest decline in iPhone shipments since the first quarter of 2016 compared to last year compared to last year.
The company believes that the overall decline in sales mainly due to sales are sluggish performance in China. According to its latest results, iPhone sales in the first quarter fell 15 percent year-over-year, said CEO Tim Cook. As a result, customers would have stuck to their iPhones slightly longer than in the past "and" macroeconomic factors, especially in emerging markets. "