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Huawei Honor international expansion efforts



Chinese smartphone makers have gained in importance worldwide, supported by companies such as Huawei and Xiaomi, which supply the established vendors Samsung and Apple in key markets.

The Honor line smartphones targeting younger consumers are relatively cheaper than Huawei's high-end models. Thus, the world's third-largest smartphone manufacturer in the high-end market has been able to compete with both Samsung and Apple as well as its low-end mobile phones.

When asked about potential growth markets for Honor overseas China, Zhao pointed to Russia, India and Indonesia, adding that the brand could also look to other countries in Europe, the Asia-Pacific region and the Middle East.

India is one of the largest smartphone markets in the world.

Recently, a report from Counterpoint Research reported that the Honor brand was the number 5 on the Indian smartphone market for the first time due to the popularity of its Honor 9 Lite and Honor 7X smartphones.

But the same report also found that the Indian smartphone market remained at the previous year's level in the first quarter of 201

8.

The smartphones in China did not perform similarly well this year. According to reports from Counterpoint and the research firm Canalys, smartphone sales on the mainland have declined significantly in the three months that ended in March.

Zhao said the US remained a potential long-term market for Honor. He said the brand entered the US by selling Honor View 10 and Honor 7X at the beginning of the year through the sale of their smartphones.

Huawei is struggling to establish its presence in the US, and recently said at its annual analyst summit that it will increasingly look to Europe to expand its international market share in high-end equipment.


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