It all depends on how you look at it.
Some people thought Publix's huge chocolate chip cake, which the supermarket chain had issued in some bakeries before Hurricane Dorian, was sweet.
Others, not so much.
This week, images of the huge, colorful pleasure that came with the eye of the storm and the crazy cone of uncertainty towards a fondant in Florida emerged.
The comments were mixed.
Many social media users wrote that it was adorable and could not wait to try it. Others criticized it as insensitive to victims of hurricanes.
On Wednesday, Local 10 released a picture of "The Storm Snack" and received some backlashes.
"I need gasoline, not cakes," complained one of the $ 10.99 snack.
Floridian Jessica Sullivan also published a picture of the biscuit she bought at a Publix in Jacksonville, and told CNN she had received great hatred.
"That's terrible to overshadow the hurricane!" Wrote one of Sullivan's FB friends.
"I just thought it was funny," said the Florida media representative. "I mean, yes, these storms are serious, but if you do not find humor in a crappy situation, you're going crazy."
Publix had to respond to the complaints on Thursday.
"Hello, Thanks for your feedback on the cake," a customer service representative tweeted. "It's never our goal to offend someone with the products we offer, and I apologize for letting you down. Individual sites have made some of the hurricane cake you've seen, and I'll personally share your feedback on this cake design. "Hello, Thank you for your feedback on the cakes, it's never our goal to offend anyone with the products we offer, and I apologize for letting you down." Some locations have some of the hurricanes -Cakes made you have seen, and I will personally share your feedback on this cake design shops contributed the controversial cake.