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Ideas to Fuse Messaging Technology in a Marketing Strategy

 

Online marketers depend on messaging technology to involve their clients. In the case of online retail and e-commerce sales, the use of messaging technology becomes a necessity. Along with WhatsApp, LINE, and Facebook Messenger, numerous other messaging apps are available in the market.

If you want to deal with your international clients, you can Download Slatch app. Slatch comes with a built-in translator to translate messages. Feel free to use specialized tools and features. Marketers can use them to improve their customer service and increase conversion rate. Here are some ways to use these apps in your marketing strategy.

Use Bots for Easy Shopping

WeChat and Facebook Messenger are dominant messaging apps. These apps have numerous favorable features for marketers. Businesses can use these popular messaging apps to engage their customers. Use this app to directly contact the online retailers, get a speedy reply and attract new retailers.

Checkouts Become Easy through Messenger Apps

Snapcash is a virtual wallet of Snapchat. It allows users to store information on their debit card and send cash to family and friends. WeChat is associated with Western Union; therefore, they can send funds to almost 200 countries. Marketers can use these features to promote their products.

In-app Shopping

To enhance the online shopping experience, marketers combine in-app payment feature and bot technology. The current integration of Shopify with Facebook Messenger is an excellent example. WeChat bots allow over 600 million people in China to book airline flights, taxis, and play online games. People can manage their bank accounts and purchase movie tickets.

Customer Engagement

With messaging apps, it will be easy for you to engage your customers. You can keep your brands in their memories via public chats. Public chats can be comfortable with Viber. Brands can use unique stickers to impress their clients.

Adidas builds hyperlocal communities with WhatsApp and bridges the gap between its members. These people can easily access events, news, brand ambassadors, etc. Every brand can use these messaging apps to communicate with their customers.

Use Special Gimmicks

With the help of messaging apps, it will be easy for you to conduct promotions, contests and several other gimmicks. Several brands, such as Kate Spade, Burberry and Coach, have designed their marketing campaigns for the user base of WeChat.

Make Stickers and Emoticons

To promote your brand, you can use sponsored stickers and emoticons. These funny graphics become an essential part of pubic chats. You can create custom graphics for Viber and Facebook. It is becoming a standard feature in social messaging apps. Remember, your emoticon designs and stickers must correspond to your specific brand identity.

Messaging apps allow you to contact with current and potential clients. Through these apps, you can deliver information, cultivate contacts, involve different people in promotional events, boost sales and retain customers.

With these apps, it will be easy for you to build an extensive database and expand your audience. In short, messaging apps allow you to connect with your customers directly. It will increase your trust among your clients.