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Improving Siri's privacy protections – Apple



  • First, by default, we will no longer retain audio recordings of Siri's interactions. We want to continue to use computer-generated transcripts to help Siri improve.
  • Second, users want to opt-in to help Siri improve by learning from the audio samples of their requests. Siri get better, knowing that Apple has the privacy and privacy of its own. Those who choose to participate want to be able to opt out at any time.
  • Third, when customers opt in, only Apple employees want to listen to audio samples of the Siri interactions. Siri Privacy and Grading

At Apple, we believe privacy is a fundamental human right. We design our products to protect users' personal data, and we are constantly working to strengthen those protections. This is true for our services as well. Our goal with Siri, the pioneering intelligent assistant, is to provide the best experience for our customers while vigilantly protecting their privacy.

Siri recordings as part of our Siri quality evaluation process ̵

1; which we call grading. We heard their concerns, immediately suspended human grading of Siri requests and began a thorough review of our practices and policies. We've decided to make some changes to Siri as a result.

How Siri Protects Your Privacy

Siri has been engineered to protect privacy from the beginning. We focus on doing as much as possible, minimizing the amount of data we collect with Siri. When we store Siri data on our servers, we do not use it to build a marketing profile and we never sell it to anyone. Siri, we are constantly developing technologies to make Siri even more private.

Siri uses as little data as possible to deliver an accurate result. When you ask for a sporting event, for example, Siri uses your general location to provide suitable results. But if you ask for the nearest grocery store, more specific location data is used.

If you ask Siri to read your unread messages, Siri simply instructs you to read aloud your unread messages. Siri's servers are not necessary to fulfill your request.

Siri uses a random identifier – a long string of letters and numbers associated with a single device – to keep track of data while it's being processed, rather than tearing it to your identity we believe is unique among the digital assistants in use today. For further protection, after six months, the device's data is disassociated from the random identifier.

In iOS, we offer details on the Siri accesses data, and how we protect your information in the process, in Settings> Siri & Search> About Ask Siri & Privacy.

How Your Data Makes Siri Better

In order for more information to be included, it collects and stores certain information from your device. For instance, when Siri encounters an uncommon name, it recognizes the name correctly.

Siri relies on data from your interactions with it. This includes the audio of your request and a computer generated transcription of it. Apple sometimes uses the audio recording of a request, as well as the transcript, in a machine learning process that "trains" Siri to improve.

Siri requests – less than 0.2 percent – and their computer-generated transcripts, to measure how well Siri answers and improves his reliability. For example Siri? Did Siri hear the request accurately? And did Siri respond appropriately to the request?

Changes We're Making

As a result of our review, we realize we have not lived up to our high ideals, and for that we apologize. As we previously announced, we stopped the Siri grading program. We plan to resume this case when software updates are released to our users – but only after making the following changes:

Apple is committed to putting the customer at the center of everything we do, which includes protecting their privacy. We created Siri to help you get things done, faster and easier, without compromising their right to privacy. We are grateful to our users for their passion for Siri, and for pushing us to constantly improve.


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