Google and Apple app stores have historically reduced transactions by 30% to improve hosting and other services. Big developers have become increasingly tired of it and have turned to other sales methods. Tinder is the latest example where the dating service no longer uses Google Play's in-app payment system.
As reported by Bloomberg Tinder has a new standard payment process under the guise of "convenience, control and selection. "Online dating network users now need to enter the payment details directly to make in-app purchases.
In the past, you could only use existing credit or debit cards associated with your Google Account. Customers now have a direct relationship, and Tinder stores details for future transactions. The app removes the Google option after the new method has been entered.
Tinder benefits as 30% no longer need to be committed to using Google Play Billing. The transaction fees for long-term subscriptions vary. For end users, this could make IAPs more difficult if each service requires the entry of credit card information. This is especially problematic if cards are ever compromised and you need to enter a new one.
There is also concern for privacy and security that customers no longer need to hide and disclose financial information to Google to multiple parties.
The app is still available in the Play Store, but the Match group does not follow the epic route that users use to download the app directly from the Web. Another way to avoid Google's 30% cut was that Fortnite was exposed to a security issue for a short time.
According to Macquarie research analyst Ben Schachter, Tinder's move will not have a massive impact on Google's bottom line. However, this could signal a trend followed by other companies. Larger developers may be more inclined, while play billing is cheaper for smaller ones.