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In his race to be first, Samsung has screwed itself up



Photo: Sam Rutherford (Gizmodo)

The Samsung Galaxy Fold may be an incredible step forward in phone technology, but is still not completed. This became clear when Samsung announced earlier this week that it was delaying the release of the phone. What was available to reviewers, analysts, influencers, and selected partners was essentially a beta device – with the same people who were beta testers. It should never have seen the light of day.

It was of course a nice sample size. There were people with little understanding of phone design who were looking at people next to gadgets for a decade, so you had things like people removing a movie that should not be removed, while others noticed that Samsung left a gap had between the display and the hinge that could fill the backlog.

This thing was not yet rated as a fully functional device, but by Monday afternoon Samsung stormed ahead and wanted to release an unfinished phone as if it were a faulty game that could later be patched. This practice is obscene in the software field and should never be possible in the hardware field. Samsung probably continued to work because it was the first to be considered – the first major phone manufacturer to launch a large, beautiful smartphone with a folding mechanism.

Being first is a big deal. Even if you are not technically the first, it can be huge if the world remembers you as such. Apple is considered the first smartphone and this cultural seal of approval helped make it one of the most profitable companies in history. For a company like Samsung, which was plagued by major PR issues such as Note 7, and the C-Suite's trip to Korean jail, it would be a great win if it was the first time to succeed.

But being first is also a big game of chance. If you're the first to hit the market, but the product is shitty, it can ruin not only the prospects of a field company, but also the product category itself. Google dropped a shabby Google Glass on the market and probably poisoned the public with smartglasses for a decade. Nintendo launched the Virtual Boy too fast in 1995 because it wanted to bring the next big console into development, and not only was it a commercial failure, it also poisoned VR in the gamer's imagination for almost 20 years.

Samsung claims this would be the case Get a high-quality and attractive smartphone to work before anyone else was a big gambler for the company. I can not help it, but I think it was driven by the rivalry with Huawei that attracted Samsung's heels to both the flip phone front and the entire phone business. Huawei is a huge China – strong enough that, after Samsung, it is the second largest mobile phone shipper in the world.

Samsung needed the win against Huawei, who had announced his own flip phone shortly after Samsung, but did not expect much later this year. At the same time as the fire-like Galaxy Note 7 disaster was not even three years old, she could not afford another high-profile telephone debacle.

Photo: Sam Rutherford (Gizmodo)

I think Samsung lovers and haters can immediately agree that the decision Postpone the release date, rate the phone was good. But honestly, I'm still worried that Samsung seemed happy with the sale of a beta product. While Gizmodo's review sample performed well despite everyday use, my colleague Sam Rutherford found that the phone had some problems, and I think a proper Samsung test would have struck her long before the phone came into our hands. But Samsung either did not recognize the problems or ignored them. This makes it seem as if Samsung has learned nothing from the grade 7.

The Galaxy Fold is a clever device that demonstrates a lot of design know-how and engineering skills. It is not yet clear if Samsung will ship the faulty device, but possibly some of the damage has already been done. It is advisable that the company endures for now, and it might be worth the reputation of not having to publish this version of the product at all. They need to know when to hold them and when to fold them, and it looks like Samsung has learned this lesson.


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