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Home / Technology / In WSJ Op-Ed Mark Zuckerberg speaks to the users and misses the point

In WSJ Op-Ed Mark Zuckerberg speaks to the users and misses the point



Mark Zuckerberg's in today's Wall Street Journal (Paywalled, but summarized here ) relies on well-known arguments to explain the dubious principles of "facts" behind Facebook's business model , It's the same old song that we heard before. And as usual, users' actual concerns and preferences are highly disregarded.

"Users Prefer Relevant Ads"

He begins with one of his biggest hits: "People are constantly telling us they're going to see ads, they want to be relevant." This will maintain the most popular false dichotomy in the advertising industry : Either consumers can have "relevant" ads targeting huge collections of sensitive behavioral data, or they can be bombarded by spam, Viagra, and weight loss supplements. "The truth is that ads can be made" relevant " [1

9659009] and depending on the context in which they are shown such as displaying outdoor articles in a nature magazine.To obtain relevant ads, you do not have to contact data brokers that cover the entire course of your entire activity compile and use on the internet and off the internet to create a sophisticated dossier on your person. [19659012] Zuckerberg calms users down "You can find out why you're seeing an ad and change your preferences to get ads that you're interested in. And you can use our transparency tools to show every other ad that an advertiser shows to everyone else. "But a [19659002] recently published Pew Survey that explains how users use Facebook's data collection and advertising practices Understand our own efforts unravel the ad preferences of Facebook and tell a very different story.

Pew found that 74% of Americans adults Facebook users did not even know that Facebook at all When Pew referred users to the ad specs page that contained some of this information, 88% found that Facebook drew conclusions, including household income and political and ethnic " Affinities. "More than a quarter of respondents said the categories would do this, they do not put it or not at all. "

It's getting worse. Even as the advertising preferences that Facebook assigned to them were relevant to their true interests, the users were not comfortable with the compilation of that information by the company. As Pew reports, " about half of the users (51%) say they are not, or not at all, familiar with Facebook, which compiles this list of their interests and characteristics."

So, we'd like to know: On what basis does Zuckerberg claim that users – who have been shown by Pew – are overwhelmingly unfamiliar with the data collection and targeting that drive Facebook's business model and are uncomfortable with it Kind of "relevant" advertising that Facebook provides.

Source: https://fil.forbrukerradet.no/wp-content/uploads/2018/06/2018-06-27-deceived-by-design-final.pdf[19659024dieseErgebnissewerdenfortgesetztbehaupten"wennwirMenschenumErlaubnisgebetenhabendieseInformationenzuverwendenumihreAnzeigenimRahmenderEinhaltungderallgemeinenDatenschutzverordnungderEuropäischenUnionzuverbessernstimmtediegroßeMehrheitzuweilsierelevantereAnzeigenbevorzugen"WennZuckerbergsichhieraufdasbeziehtNacheinerEinverständniserklärunginderdieBenutzeraufgefordertwurdensichdurchdasletzteFrühjahrzuklicken(in[19659002] this report and pictured above), this statement is at best an elongation. These requests were part of an intricate process designed to allow users to say "yes". In particular, a keystroke had to be used to "activate" the Facebook conditions, but three dialog levels to refuse. "We do not sell your data *"

Next, Zuckerberg uses Facebook's favorite PR herring: He says Facebook does not sell your data. It is possible that Facebook will not pass on user data to third parties in order to receive money. However, there are many other ways to compromise the privacy of users. For example, the company indisputably sells access to users' personal information in the form of targeted commercials. No matter how Zuckerberg cuts it Facebook's business model revolves around the monetization of your data .

Transparency is a necessary, but not sufficient, tenet on which Facebook can rely. Just knowing how to be followed does not make it less invasive . Any transparency efforts must face the fact that about half of Americans social media companies like Facebook just do not trust to protect their data at all.

Say one thing and stand up for others

Zuckerberg finishes his remarks with a call for government regulation codifying the principles of "transparency, choice and control". In fact, Facebook is tirelessly fighting laws that could do so. Only this: It's a fight that seeks to undermine the Illinois Biometric Data Protection Act and the Internet Association, whose Member Facebook, has called on Californian lawmakers to weaken the California Consumer Privacy Act and only advocates a national law if it "envisages" and reverses vital state protection measures .

Almost all of Zuckerberg's claims are known to anyone who has followed Facebook's recent privacy concerns . But Facebook users are ready for something new: policies that promote real privacy and user choice, not just the tired excuses and non-sequels that Zuckerberg released today.


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