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Infinity War Writers on Marvel Marketing for Spider-Man: Homecoming 2



The authors Christopher Markus and Stephen McFeely comment on the marketing dilemma that Spider-Man: Homecoming 2 Faces after the events of Avengers: Infinity War . Tom Holland's second independent film as the Web-helding hero has begun filling his casting sheet with news from Jake Gyllenhaal, who enters the film as an iconic spidey villain, Mysterio. Following the events of Avengers 4 it is planned that the project will begin filming by the end of this month and that Peter Parker will follow his international filming internationally. However, there is only one problem. Spider-Man is currently dead in the MCU canon

Infinity War has chosen to fend off the majority of second-generation MCU heroes after Thanos & # 39; Snap, probably considered the impact of their assumed for some deaths Most of them are confirmed for sequels. The minute Black Panther suddenly crumbled in front of Okoye, it was clear that this predicament would be temporary, considering how successful his first independent film was. Well, the authors of the film offer their two cents in the matter, specifically in terms of how Spider-Man: Homecoming Sequel could be promoted.

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In an interview with Collider Markus and McFeely were asked about their thoughts on the marketing problem that Infinity War for Marvel and Sony Homecoming created 2 . While the two did not pinpoint how Kevin Feige and Amy Pascal wanted to market the untitled sequel, they talked about managing fans' expectations with franchise films like this one, and knowing that there will always be a sequel. 19659012] Markus: Look, two hours Aunt May cry, it might be great

McFeely: It's a good question and it's certainly the bigger question on the audience expectation and you know too much about how Hollywood works or publishes such things Does it hurt you when you enjoy the movie?

Mark: Sure, if there are people who cry and there are articles on how to comfort their children in the end, it does not matter what you know

McFeely: We can not make films for people who Variety, do you know what I mean?


There are two ways that this can go down: First, they acknowledge Peter Parker's resurrection (something that's already been given), but instead focus on his return, emphasizing the mystery of how he could return and experience changed him. In this way it preserves the plot of Avengers 4 and simultaneously builds the anticipation of the sequel. Second, they may begin to promote Homecoming 2 only after Avengers 4 . While this leaves them only two months to market the movie, it will not be such a big deal, considering how popular the character is.

It's safe to say that Marvel Studios had a pretty good idea about all kinds of reactions to the creative decisions they made with Avengers: Infinity War . Feige was good at planning her slate years ahead (he already had meetings with MCU films for 2025), and chances are he and his team already know what they're doing for Spider-Man: Homecoming 2 [19659008] Marketing. Fans just have to wait and see how everything unfolds next year.

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Source: Collider

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