Influencers react to Instagram's big outage: 'It was a pain'
Petras, who runs an Instagram account focused on wine called @chelloveswine, says she has the most engagement on Wednesdays, probably due to the popularity of "Wine Wednesday," where users post memes and photos related to wine.
But not this Wednesday. Facebook ( FB ) What hit with a partial outage affecting users from around the world that stretched for over 20 hours. Its other platforms, like Instagram, Messenger and WhatsApp, so experienced issues. Facebook blamed the outage on a "server configuration change."
Influencers had almost or loose money. Petras shifted a paid Instagram post for a company she's a brand ambassador for all the way to Saturday. They could not do it earlier because they had other plans for Thursday and Friday.
"It was a pain," Petras said. [1
She was not alone in having to delay paid posts. Influencer marketing agencies also seeks out Village Marketing, which combines social media brands to deal with deals. A similar platform called Activate said brands had to delay campaigns or have influencers re-post content.
It has a wake-up call for some users.
"[It’s] A reminder of the importance of cultivating and maintaining across a variety of digital channels," said Lauren McGrath, VP of studio and strategy at Activate.
The outage became a cultural moment. "
" If an Instagram were to be released, it would be effective yesterday, it would be detrimental to an entire tier of influencers who have built and monetized their personal brands. " […]
Andrew Clark, a Facebook editor at the Indianapolis Star, a news organization based in Indiana, uses the publication's official Twitter account to solicit cute animal pictures.
"hello, it's IndyStar's social media guy." I'm bored. "Tweet some cute animal pics at me or something," Clark wrote.
Celebrities Mindy Kalling and Lindsay Lohan, so weighed in.
Lindsay Lohan tweeted
: "@instagram please contact me," which Adam Mosseri got. He wrote back:
Some brands capitalized on the outage to poke fun at Facebook. Denny's tweeted: "It's always open."
At a PR event Wednesday night for Campari liqueur, attendees I spoke with them about the outage and kept refreshing Instagram to see if it was back (myself included). Shot on post later (again, guilty).
Even while it was down, people could not stop looking at the app. "I checked my phone 15 times." Instagram was worthy, "said Petras, the social media influencer.
Petras attended a media dinner with other social media and writers Wednesday night, where she would typically added as many as 10 posts to her Instagram Story.
"It's nice to be able to enjoy dinner without pressure," Petras said. "I almost felt like I had better conversations with the winemakers and other influencers and freelance writers."
"Not having to touch my phone," she said, "which is really nice . "