Instagram believes that the new anti-bullying tool that encourages users to stop and think about what they say could help to stem the abuse on the platform. [1
Instagram was under pressure to address its bullying problem after dealing with known cases, including the suicide of British teenage Molly Russell.
In a blog post, company CEO Adam Mosseri said his company could "do more" in this matter.
"We can do more to prevent bullying on Instagram, and we can do more to empower the bullying goals of self-advocacy," Mosseri wrote.
"These tools are based on a deep understanding of how people bully each other and how they react to bullying on Instagram, but they are only two steps in a longer path."
Rethink  Instagram claimed to use artificial intelligence Recognize when text resembles the type of posts that users most often report as inappropriate.
In one example, a person enters and becomes "you are so ugly and stupid." interrupted with a hint: "Are you" Do you really want to post this? Learn more ".
When the user taps "Learn More," a note states, "We ask users to rethink comments that are similar to those that have been reported."
The user can ignore the message and still post it, but Instagram said in early tests that "we've found that it encourages some people to undo their comments and communicate a little less hurt once they had the opportunity thinking. "  The tool will initially be made available to English-speaking users with the goal of finally making it available worldwide, said Instagram to the BBC.
The company announced that it will soon be available with an additional tool called Restrict that allows teens to filter abusive comments without blocking others – a blunt move that has an impact the real world could have.
"We have heard from young people in our community that they are reluctant to block, disregard or report their bullying, as this could aggravate the situation, especially if they interact with their bullying in real life
"Some of these actions make it harder for a target to track the behavior of its bullying."
Once a user has been restricted, his comments are displayed only to himself What matters is that a limited person does not know that it has been restricted.
"You can make the comments of a restricted person visible to others by approving their comments," Mosseri explained.
"Restricted persons can not see when you're on Instagram or when you've read their direct messages. "Media, Instagram in particular, came earlier this year in a tragic focus.
14-year-old Molly Russell's father, who committed suicide, said disturbing content on Instagram's depression and suicide is partly responsible for his daughter's death
In April, the British government published its white paper Online Harms , a proposal for a directive that required stricter controls for technology companies. She proposed the creation of an independent regulatory agency that regulates the way in which companies should deal with any kind of abuse. including bullying.
The paper met with mixed response, with some questioning its effectiveness and fearing it might go too far.
At the recent Facebook Facebook Developer Conference, Mr. Mosseri said one of the main focuses of Instagram – which owns Facebook – insisted on tackling the bullying issue.
"It's really encouraging to see that the new feature has been introduced," said Alex Holmes, deputy general director of anti-bullying at the Diana Award and longtime anti-bullying advocate.
The group has received funds from Facebook for real anti-bullying initiatives in schools. Holmes told the BBC that social media companies could do even more to actively educate their users on decent behavior.
"If you are under 18, you should go through awareness-raising at enrollment," he said.
"I think it would be a pretty straightforward thing to do this for the first five minutes, and platforms should be able to make the subject of security more attractive and engaging."
Self-Destruction Eating Disorders or Emotional Distress For help and support, see the BBC Action Line .
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