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Instagram beats Snapchat as an app most commonly used by teenagers: Piper Jaffray Poll



After taking action, Instagram has beaten Snapchat as the most used app among teenagers.

Investment bank Piper Jaffray released its annual report "Taking Stock With Teens" on Monday, interviewing 8,600 teenagers from 48 states to assess rising trends in fashion, entertainment and technology. For the first time Instagram exceeded Snapchat in terms of teenage use.

The survey found that 85% of adolescents said they used Instagram at least once a month, while 84% said they used Snapchat at least once a month. This is the first time that Instagram surpasses Snapchat in Piper Jaffray's spring 2016 survey.

At the same time, Snapchat remained very popular with adolescent users. When asked what their favorite social media platform was, 46% of teenagers chose Snapchat in the last poll, while 32% chose Instagram. Overall, Snapchat and Instagram were the two most used apps among the teenagers surveyed, with Twitter and Facebook lagging behind.

Snapchat has recently lost popularity in all age groups, especially after a redesign has caused setbacks for its users. Shortly after Snapchat changed its design in February, about 1

.2 million people signed an online petition calling for Snapchat developers to undo the update. Snapchat decided to reverse some of the changes in May, and even Snap's CEO, Evan Spiegel, confirmed that the redesign had affected the number of Snapchat users.

Over the past few months Instagram has added features that seemed to copy Snapchat, such as stories and vanishing instant messages, but it seems to have been a blessing to Instagram's user base: The company reported 1 billion active users in June , Snapchat has not released its worldwide monthly active users, but reported more than 100 million active users in North America each month.


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