It's a sad affair that so many social media users tend to base self-esteem on how many their post-owners like, but Instagram – the platform of choice for today's Cultural Influencer – maybe they're trying to change that.
App engineer Jane Manchun Wong tweeted some interesting information she discovered on Thursday when she analyzed Instagram's back-end. Obviously, "The Gram" has a setting in the code that hides the "Like" number from the target audience and makes it visible only to the user who shared the post.
"We want your followers to focus on what you do not share how many likes get your posts," states Instagram. "During this test, only the person who shared a post will see the total number of likes he gets."
Instagram says that they do not plan to start the feature yet. "We're not testing that right now, but we're always looking for ways to reduce the pressure on Instagram," says an Instagram spokesperson for The Verge.
However, the timing of the discovery is intriguing: Earlier this week, the Information Commissioner's Office, a data-monitoring agency in the UK, suggested that social media networks do not use "nudge" techniques Use the "like" button that encourages children to share more and more of what could be private and sensitive information about themselves.
For many, hidden "likes" could provide some rest: no more obsessive After notifications on your phone, look for a post or complain that not enough of your followers appreciate your internet presence. But for those whose entire career is based on a number of followers, social engagement, and, yes, likes, change could change the way influencers measure their value in brands.
"I think it would affect my business," says beauty influencer Nanite Jean-Aimee, whose account @melaninmakeup has about 12,200 followers. "The more engagement you have, the higher the chance you'll get more sponsorships and collaborations."
Jean-Aimee says many users would buy faux followers (who do not like or comment on posts) in order to loose brands win that are "not" Take time to really analyze the commitment to followers. "- With the remark that users with tens of thousands of followers, but only a few hundred Likes, usually have a red flag for a purchased audience. For them, however, the interaction with the audience is a big selling point.
"Many brands are working with me because of my commitment," she tells the Post. "I know a lot of people where half of my respondents work with big brands because they get 1,000 likes per mail."
Dara Pollak's @skinnypignyc brand has close to 100,000 followers, but it does not seem to be that worried. She even suggests that the change could be good for the business.
"If a brand wants to know what your preferences look like, they can ask you for a screenshot they already make for stories, impressions, etc." She told The Post, adding that she could balance the field among influencers.
"The [will have to] brand researches a bit more about who they represent, rather than just picking those with a high number," says Pollak
. Their hope is that changing the Instagram culture would give something that you're so badly missing lately: "authenticity".
This story originally appeared in the New York Post.