Facebook has a habit of frequently testing (big and small) changes to its extensive library of crazy popular social networking services. Most of the new features added to Instagram, however, continue to extend the functionality of the app or its range Never see daylight or leave the public testing phase behind.
Instagram Direct belongs to the latter category, is said to "go away"
sometime "next month" after it made a limited global debut in December 2017. This was actually a stand-alone app and not something which was integrated directly into the Instagram main interface, but technically the thing was never released on a large scale. Instagram (or rather Facebook) has not done much for the service, which has essentially cloned one of the core features of arch rival Snapchat.
Instagram Direct focused primarily on facilitating message sharing between users. Instagram friends were immediately added to the list when they signed up, and of course, funny face filters were added to spice up your photos and videos. If this sounds useful in any way, do not fret as Instagram Direct conversations are automatically moved to the main Instagram app, where you can use the same messaging features as before. After all, private messaging has been supported by Instagram since 2013.
As the company quickly highlighted in a brief statement to TechCrunch, who quickly highlighted the impending death of the experience with Standalone Direct, which ironically began the Twitter rounds, Instagram Direct will continue to be the "best place for fun conversations with yours Friends." Not just in a separate app that will be "reset" after more than one million Android installations in Google Play, and will receive largely mediocre reviews from iOS users.