We have reached the peak season for iPhone rumors. By Apple's alleged announcement on September 1
But usually there are two pieces of the puzzle that do not leak: what's called for the new iPhones, and how are they priced. This is one of the most interesting reasons for speculation in this silly season for the upcoming iPhone 11 – and with good reason. Like no other technology company, Apple is a master at writing a story about its products, so its media events are at the center of attention.
This year, Apple has a number of marketing challenges to overcome. This is the third year of the iPhone X hardware family and the second year for the iPhone XR . Changes to the external design of Apple's cell phones – often the biggest driver of huge sales growth – are unlikely. The presence of the iPhone XR adds another crease as Apple continues to try to distinguish it from the company's more expensive models. And then there is the name of the iPhone X itself, which probably will not be continued by another generation. iPhone XRM? iPhone XST? Yuck.
iPhone 11: The new iPhone XR?
According to rumors, Apple will redefine the successor to the iPhone XR as a new flagship, and may even give it the direct name iPhone 11 a bit like a "Tweener," as the sports world says – between the sizes of the iPhone XS and the iPhone XS Max but cheaper than both. While all eyes in the XS models were generally state-of-the-art, the iPhone XR was a popular phone especially as it combines the two factors that are most important to many phone buyers: a lower price and a big screen. (It also has pretty colors!)
Consumers do not like being confused, and the current iPhone lineup is confusing. What is the difference between XR and XS ? Which is the "real" iPhone? How do you pronounce XR and XS?
All this can be clarified by a call to the follower of the iPhone XR, the iPhone 11, the Apple base model, that deserves the model. Although it's much more expensive than the base model's iPhone, it's still $ 749, compared to $ 999 for the iPhone XS. This is a much better starting price for advertising, which is why Apple is positioning the XR so aggressively towards its marketing today. (Plus, these colors!)
Get ready for two iPhone 11 pros
When the iPhone XR turns into iPhone 11 this September, what's to become of the followers of the iPhone XS and XS Max? The stories I've seen suggest that they are collectively referred to as the iPhone 11 Pro which fits very well. These are high-end products that cost more but have features and interfaces that go beyond the base model. Bloomberg reports that the Pro models feature three rear view cameras (the iPhone XR successor will get along with two lenses), improved video capture capabilities, reverse charging, and improved durability.
This is the point where I have to admit that smartphones are tools that business people use to work every day done done, it feels a bit weird to put the word "pro" in the name of a smartphone. But "pro" is a label Apple has been using for years, not only to label products for professional users, but products for those who are willing to spend more to get more.
The risk that Apple takes when it comes to calling the XS successors to the iPhone 11 Pro is that consumers misread the news and believe that they are not the potential customers for a professional iPhone. This is a small challenge for Apple, but the higher price for these models has already sent this message. And I think people who want the very best iPhone can not be dissuaded from the name.
Size is not everything
If you ask me, iPhone XS is one of the worst product names that Apple has ever produced Max. Apple's large ultra-premium cell phone picks up the ridiculous combination of Roman numerals and letters from the entire 2018 generation phone and take advantage of them. iPhone 11 Pro Max would be a little less bad, but it's still ridiculous.
MORE: iPhone 11 and iPhone 11 Pro: Release Date, Specifications, Price
As the people responsible for naming the new iPhones are probably the same people who came With "iPhone XS Max" all bets are deactivated. However, I am confident that Apple will finally do what it has done with all its other products with screens of various sizes. Give them a single name and then just differentiate them according to the screen size. The 15-inch MacBook Pro is not a MacBook Pro Max. (Apple, has no ideas . I watch you.) The 12.9-inch iPad Pro I am currently using is not the iPad Pro Max.
So why not call the iPhone XS the successor to the iPhone 11 Pro? And the iPhone 11 Pro comes in two sizes: 5.8 inches and 6.5 inches. Simple is better. Why confuse?
An End to the Numbers
Finally, let me scream into a black hole for a moment. I can not believe that we will probably switch to the iPhone 11 soon. For years I've written that Apple would never let the iPhone line end up with ridiculously numbered product names like iPhone 17, but we're still in that direction.
It is clear to me that there are many reasons for adding endless numbers to the demise of phone models, from the way mobile operators market phones in their stores, to tracking product versions. But again, this is an area where iPad and Mac, in my opinion, point the way to a better future. This iPad Pro I use is not the iPad Pro 3 or the iPad Pro 3 Max; It's just an iPad Pro. It's the 2018 model, and I can refer to it when needed, but in regular conversations, it's just an iPad Pro.
So, Apple … iPhone (2019) and iPhone Pro (2019)? No more numbers? No Roman numerals anymore? I'd love to see an Apple manager on stage on September 10, telling us about the new iPhone – and that was his real name.
It will not happen, but I can dream. What is the high season for iPhone rumors still good?