Apple stores in Australia opened their doors on Friday for the first iPhone XR's selling day, and while Apple offered something else on earlier launches –probably from the iPhone for years – the queues were nowhere to be seen.
In the Apple Store in Sydney, in the middle of the city, the store was quiet in the hour before the door opening. Where previously (as short as the iPhone XS and iPhone XS Max launched last month) crowds lined the corner to buy Apple's newest phone, only a handful of people waited.
According to store employees, most of the customers they came to pick up pre-orders at certain times during the day (a system Apple had also set up for earlier launches).
It may also be that queues are becoming less and less necessary. Waiting time for those ordering the iPhone XR online in the US is three to five days, not the weeks we've seen with some launches in the past. It may be that the lower-priced, colorful iPhone XR attracts people looking to upgrade a 3-year-old model or those looking for a less expensive phone for their kids. That could also be the reason why the YouTube iPhone boxers (and those who buy the phone to quickly turn it around) were nowhere to be seen.
Apple's newest iPhone had to follow behind the iPhone XS, which went on sale in September, but it still gives Apple fans the opportunity to trade in a new iPhone without reaching the $ 1,000 mark for the iPhone XS (or stretch their hands and budget for the larger iPhone XS Max starting at $ 1,099).
And while the iPhone XS launch saw buyers ponying for premium features like the Super Retina display and two 12-megapixel rear-facing cameras. CNET's Scott Stein says the XR still delivers most of the iPhone X and XS features, including an excellent large screen, fast performance, Face ID and wireless charging, and a camera that is usually as good as the iPhone XS.
Read ourand the specifications for the here.
But despite the positive reviews and lower price, this may not have been enough to get super fans out of the second iPhone launch in 2018, especially after seeing a decade of iPhone launch days.
But that was no deterrent to those who showed up. As the first point of contact for their pre-order was the 23-year-old lawyer Rosa van de Pol, who bought "mainly because of the price" a black iPhone XR for her husband.
"I think it was a good option compared to the other phones that came out," she said. "The whole phone is the screen, that's great."
But van de Pol admitted that given the shortage of queues, half an hour early in the store was "a bit overkill".
The iPhone XR will hit stores around the world on Friday – Stay on CNET for updates as more stores open their doors.
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