Another carrier in Japan has announced to lower the price of the iPhone XR. In November, NTT Docomo announced that the price of the iPhone XR had dropped $ 100, and SoftBank has now announced a similar move.
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In a press release, SoftBank announced that it is cutting off the iPhone XR price of 10,800 yen, which is about $ 100. The price reduction will come into effect next week from January 30th and will be marketed as the "iPhone XR Happy Price Campaign".
A two-year plan lowers iPhone XR's price by 450 yen per month from SoftBank.
In Japan, network operators rely on device subsidies to sell high-end smartphones like iPhones, much as the US carrier market used to work. This often obscures the actual price of smartphones.
Apple has reportedly authorized authorized carriers in Japan to approve of the iPhone XR for unexpectedly low sales. Customers in the country are reportedly still pouring on the iPhone 8 and iPhone 8 Plus. This is probably due to a combination of lower price and awareness that the iPhone 8 series offers buyers.
In the meantime, the iPhones in China have recently seen price reductions of up to 20 percent. The iPhone 8, the iPhone 8 Plus and the iPhone XR all have fallen in China, with the iPhone XR being sold for 5399 yuan in the country.
Apple continues to conduct its iPhone XS and iPhone XR trade-ins in Japan, which offer discounts on new iPhones when trading on an older model. Only this morning Apple extended the promo until the end of next month.
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