In a brightly lit room at Joy's Spa in Washington, Dawn Franklin smoothes a cream mask on Jessica Osorio's face. The mask, she says, is enriched with chamomile and sage and aloe vera, plus an ingredient she still needs to explain to her clients: CBD.
Franklin began working with an Oregon chemist to make CBD products for the skin, believing that a little of it wiped his face, helping repair the ravages of old age.
But Franklin also takes CBD in gummy form, banging some in the morning and some at night. Like a magic pill, she wipes away the insomnia, stress, and agonizing pain in her back that makes her limp, though she's only thirty.
"It's crazy," she admits. But she insists that CBD can do anything. "It's just crazy, the different things that helped him."
For the generation Anxious, which is attached to their phones and is alerted by alarms, overworked and undermined, the mysterious substance CBD quickly becomes the new "It" "
Devotees whisper about CBD as CBD for these troubled nights .. Also, anyway, CBD for these listless mornings.
Suddenly you can find sugar-coated CBD gummies to nibble and balsam to rub on impulse points. There's CBD for your dog (gluten free and pumpkin flavored!) And CBD for your sore feet.You can drink CBD bottled water in trendy, seasonally run fast-casual restaurants and CBD-soaked coffee shops on busy streets in Washington, Colorado Springs , Las Vegas and dozens of other cities.
Back at Joy's Osorio, telling the mask that still sticks to her face From her own experiences with CBD, she seems to calm down the back-cramps she has suffered since an accident years ago.
Plus, it's just their imagination or doing them wrinkles seem to have faded
Related: CBD debuts at the world's largest natural products fair, announced as "next big thing"
Do we have the relationship of CBD to the greens Gold Mine, the American marijuana industry, mentioned? (Surprise.)
CBD is also known by the full name cannabidiol (pronounced Canna-Bid-EYE-ol) and is just one of hundreds of compounds that hide in the cannabis plant. It's a distant cousin of THC, the stuff in the pot that's notorious for stoning you and inciting the wrath of Attorney General Jeff Sessions.
But while the term "cannabidiol" smells of grass, "CBD" sounds somehow. , , tame. Like something you can call it ̵
The dizzying rise of CBD is a story of timing from branding. As more and more states deregulate marijuana, the Reefer Madness stigma that has been surrounding it for decades seems to have gone up in smoke.
But CBD appeals to some who would never smoke a joint after dinner: Take a few milligrams of CBD, an oil slipped on the tongue or a piece of candy, and it clearly tastes of cannabis, that is, slightly malty and herbicide, and just a bit funky. But the effect of cannabidiol is surprisingly anti-climactic. It's grass without the high.
And that may be why CBD is legal in many states, including several that do not allow legal recreational or medical marijuana.
An organic chemist named Roger Adams isolated cannabidiol in a wave of research into the medical promise of marijuana in the 1930s and 1940s. He filed a patent, and in the following decades, marijuana breeders experimented with growing high CBD content with almost no THC, hoping that a train could trigger its own trippy bang.
It was not long before they realized they were wrong. So, so wrong.
"CBD has come to be known as the hippie's disappointment," says Stuart W. Titus, managing director of Medical Marijuana Inc., a manufacturer of several CBD oils and products launched in 2012.  Now the hippie's disappointment is back and is being renamed the stressed-out Modern Office Driven Rescue.
Gwyneth Paltrow's obsessively followed lifestyle site Goop, which should never miss the chance to rave about a spa trend, recently published a guide to CBD cocktails. One of the many comfortable lounges offered by Coachella Swag next month promises CBD oils, yoga and vegan food for all guests. An author for the Cut's website wrote that a little CBD made her feel "adorable".
"Some people naturally want the high," says Titus. "But others are looking for the health and wellness benefits."
What many are, according to the founding members of the cannabidiol cult. Infinite, indeed.