Ivanka Trump's fashion brand may be shabby, but who will carry the rest of the product with the name of the senior consultant on the label?
Gary Stibel, founder and CEO of New England Consulting Group, a consulting firm says the articles will have a different future than regular celebrity brands.
"Remaining product is usually given away or sold at fire sale prices," he said. "This will be an exception."
Stibel believes that the merchandise will "sell the current price several times," regardless of whether people like the clothes or trumps.
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"The fact that their products have not been sold so well is a fact," said Stibel, who blamed issues such as brand marketing. "President Trump, his daughter, and the brand have a very strong following among a tribe (not a small tribe) who will support everything Trump supported, and they pay a premium for products that bear this name and are in short supply." [1
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The clothing brand launched in 2014 and "floated" in 2016, the year of the presidential election, according to The Wallstreet Journal. But it also caused controversy. Nordstrom Inc. was one of the retailers that stopped selling the brand and led bad sales. The brand had 18 employees.
When a mark is closed, the items usually end up at off-price traders like Marshalls, part of the TJX Cos.
TJX, + .40%
portfolio, or at dealerships such as Macy's Inc.
M, + 1.71%
where the goods are sold.
Brett Rose, Founder and Managing Director of United National Consumer Suppliers (UNCS), a company focused on the worldwide distribution of excess inventories and closures by manufacturers, does not see many reasons why this brand is not handled the way it is Name Trump.
"Sure, some people will collect the goods, there's a collector for everything," Rose said.
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But he also sees the value of the brand and leaves the door open for revival.
"Maybe it will go away for the moment, but I do not think that's the last thing we'll see about Ivanka," he said.
Ivanka Trump's brand is part of the portfolio of licensed and proprietary brands, which is owned by G-III Clothing Group Ltd.
GIII, + 1.25%
MarketWatch turned to G-III who did not comment on it. G-III shares fell 1% in the week to date, but increased 26.8% year-to-date.
The S & P 500 Index
SPX, + 0.68%
has gained nearly 6% for this period.
Neil Saunders, Managing Director of GlobalData Retail, believes a future relaunch is possible.
"While the brand will be In the short term, the copyright and intellectual property disappear," wrote Saunders in a note.
He attributes the stalemate to a lack of time for Ivanka to devote himself to the brand and the "political challenges" of the company faces.
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"Views about the brand have become highly polarized and become a lightning rod for protests and boycotts still profitable, it has become much more difficult to do business, and these problems will only increase. "
As for the brand, it's ultimately difficult to say what's going to happen, Rose told UNCS] She was a merchant before she was a politician. The same goes for the president, "he said." It's a new political time. There is nothing in the story to say how this really ends. "