Nikita Dragun, a friend of Charles and another YouTube personality, posted some screenshots of text to help the make-up artist, but instead, Dragun is accused on Twitter of faking the text exchange.
Dragun has denied this.
"Do you really think I have the time to fake texts?" she asked in a tweet on Wednesday. "The only thing I'm working on is my hip on Facetune Sis. You have the screenshot of the news."
It's the latest drama that has led to Charles losing more than 3 million YouTube followers and giving the public a backlog -the-scenes insight into social media influencers.
The saga began in April when Charles published an ad for Sugar Bear Hair Supplements in his Instagram story during Coachella.
That turned out to be problematic as Sugar Bear Hair is a big competitor to Halo Beauty, the Westbrook brand.
Westbrook was a mentor and close friend of Charles, and she accused the 1
He tried to remedy this by apologizing in a statement in his Instagram story at Westbrook.
The video, in which she accused Charles of lying about them and sexually manipulating men (Charles identifies himself as gay) quickly became viral.
Charles once again apologized to Westbrook and her husband on a YouTube video Friday and commented on the points she had raised in her video.
"Most of my career in recent years has been about making mistakes and trying to learn. I have not always done the best job, I admit," said Charles. "But I always tried."
Enter Dragun, who tweeted screenshots of texts between himself and Charles on Tuesday to show that he did not deliberately promote his mentor's business rival.
The lyrics seem to ask Charles to show Dragun her help in obtaining artist passes for Coachella from Sugar Bear Hair when he was "attacked" in the VIP section.
"I've heard that a situation needs some clarification," Dragun wrote in the tweet that contained the screenshots. "My friend was in an emergency situation and at the moment I was texting … unfortunately I connected him with sugar bears, as @dragunbeauty used our entire marketing budget on" nothing shady. "
But the YouTube channel Tea Spill tweeted on its own screen that it was Charles's lyrics that did not match what Dragun had posted on SBH sponsorship, but he told me he was being bullied and the sugar bear appeals to him. Sister lied to me, "said the Tea Spill Tweet.
Others seemed to question the timing of Dragun's sharing of shared texts.
" So you read James's texts, you answered, SBH several Times sent a text message, received an answer, and sent James an SMS within 60 seconds. "Twittered.
As of Wednesday, Charles was unmasked as a follower in a live subscriber count.
CNN's Harmeet Kaur added to this report.